The Mobile Global Snowball

Great new stuff from Return Path on mobile open rates and what is happening around the globe.

Return Path is the worldwide leader in email intelligence. Their solutions utilize the world’s most comprehensive set of data to maximize the performance and accountability of email, build trust across the entire email ecosystem and protect users from spam and other abuse.

In their most recent study, mobile continues to extend its lead on open rates.

Mobile opens

But behavior by country differs considerably.  North America leads in mobile opens:

mobile opens 1

And Apple’s IOS is by far the dominant operating system for mobile opens.

mobile opens 2

For more information check out the infographic:

http://www.returnpath.com/wp-content/uploads/resource/email-mostly-mobile/Return-Path-Email-Mostly-Mobile1.jpg

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