Not sure if you have seen this but it is both funny and great 🙂
Some Bon Jovi and Eurthymics for you this morning – CC will love this 🙂
Enjoy the day.
Has been a difficult day for many today. System challenges, e-mail jail, moving parts and the like.
But the sun is out and spring is just around the corner.
Here is my favorite video of the week – I am quite sure this will make you smile.
Take a look and enjoy. I will be back on the blogosphere shortly.
Not yet but close.
Mobile apps has overtaken browsing on the desktop web, it’s starting to challenge television, Flurry says. The San Francisco-based mobile analytics startup says that consumers are spending 127 minutes per day in mobile apps, up 35 percent from 94 minutes a day in the same time last year. At the same time, desktop web usage actually declined slightly by 2.4 percent from 72 to 70 minutes.
This means that U.S. consumers are spending nearly two times more time in mobile apps than on the web. And this time spent is now starting to challenge time spent watching TV. Flurry estimates that the average U.S. consumer watches 168 minutes of television per day, based on data from the United States Bureau of Labor Statistics for 2010 and 2011.
Check out www.flurry.com to learn more about mobile application.
So many devices, so little time. So guess what we now do; we use multiple devices at one time. Yes even men with trouble multi-tasking (At least that is what the ladies think) are utilizing more than one device simultaneously. Watching/listening to the TV while checking their fantasy teams on their tablets or smartphones while also on the web, social and texting channels.
Last week, Google published some interesting data based on research into how consumers are using different devices together, called “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior.” Headline for you – 90% of people move between devices to accomplish a goal. In other words, people may start reading an email on their phone,but finish reading it at home on their tablet.
Here are some really interesting statistics from the study:
Given these options, behavior has changed given the task at hand and has introduced the concept of sequential device engagement. Here is one example.
What should a marketer do?
Optimize content for multiple devices. Consumers are increasingly accessing multiple screens in their day-to-day lives. It’s no longer enough to optimize your content for PCs/laptops. Mobile optimization on tablets and smartphones needs to be a priority. Furthermore, considering the popularity of sequential and simultaneous screen usage, it’s important for marketers to make their presence across multiple devices as cohesive and user-friendly as possible.
Context is critical. Users will choose a particular device based on contextual triggers such as location, timing, goals, and attitude. Therefore it’s critical to understand how your audience accesses your content so you can cater your marketing strategy to accommodate those specific use cases and behaviors.
Getting more and more complicated as it relates to engaging your customers to purchase your product, engage with you socially, have a two-way dialogue with your customer segments and find new prospects that will respond to your brand. To get great at this, think like your customers – walk through the device messaging sequentially and out of sequence. What do you see? Do you see a brand that is coordinated or fragmented? Did you have an experience that engaged you with the brand/product? If so, you are doing great. If not, you need to figure this out.
Last week we touched on some of the amazing technology we are now dealing with as consumers and business people. The touchscreens on our smartphones and tablet devices have enabled amazing things with regard to your creativity, productivity and overall engagement with the content on these devices.
These devices and the rapid emergence of social networks have provided an incredible amount of new advertising inventory for businesses to reach their consumers while also significantly increasing the difficulty of communicating with their customers. So what is a business to do? How engaged are consumers on these new devices and how responsive are they to advertising?
The IAB is the Internet Advertising Bureau and they have just published a new study about consumer responsiveness to advertising on touchscreen devices. Ads that appear on touchscreen devices like tablets and smartphones are showing some of the highest levels of engagement of all digital ads.
Before we delve into some of the detail, let’s pop it up a level and frame the different types of the mobile value proposition and consumer engagement.
Mobile value propositions vary by device type:
Mobile affects traditional media consumption in distinct ways. Two audiences are emerging – one that drives traditional media through mobile (so mobile complements or augments their traditional media usage); another that detracts (so mobile substitutes for or replaces traditional media). Almost half of tablet owners say having a tablet has had an impact (positive OR negative) on the amount of time they spend reading magazines and newspapers.
Here are some initial headlines from the report:
Size matters. Between tablet and smartphone users, the IAB found that those on tablets are actually more engaged in advertising. When asked if they engage with ads more than once a week — that is, click on an ad for more information — 47 percent of tablet users responded yes, compared to 25 percent of smartphone users. Tablet users were also more likely to “take action” on the ad (that could mean buying something, downloading something, filling out a survey, or visiting another site): 89 percent of tablet users took action versus 80 percent of smartphone users.
The medium is the message. Also, as we’ve seen from other tablet research, people are more likely to be using their tablets to read and consume entertainment media for longer periods of time, while smartphones are about short bursts of use. Those shorter bursts imply that users will be less inclined to spend time clicking around on ads than on the tablet. Among smartphone users, 47 percent of smartphone users say they “never” interact with mobile ads, compared to just 23 percent on tablets.
Context is king. The top three categories for mobile ads, as ranked by respondents, were the same across tablets and smartphones, although their rankings differed. They were coupons related to things users were already browsing; ads for products that were already being shopped for; and favorite brands (again possibly related to your browsing activity).
Much more information can be found in the 70 page report that was completed. You can download the full report at http://www.iab.net/media/file/IAB-Mobile-Devices-Report-final.pdf. More to follow on this once I can dig a little deeper into the findings.
People love to shop. Young people love to shop. They love to shop on-line, at retail stores and on-line at retail stores. What is that Webman? No, not standing on-line but connected to their 3/4G networks or to the wi-fi network that many retailers now have as a convenience for their shoppers. Shopping is changing rapidly and technology enabled and savvy shoppers are fundamentally changing retail shopping. The days of the in-store person walking over and saying “may I help you” are coming to an end. Another place where technology is and will be eliminating many jobs moving forward. Are we close to seeing the day where awesome customer service is actually self-service?
The self-service theme, which started years ago with checkout at groceries, has progressed to the point where shoppers can navigate entire stores without once having to say, “Just looking, thanks.” Companies are adding the technology now because it has gotten cheap enough to make it feasible and because Apple and other tablet and touch-screen makers are increasing their sales efforts. Stores also don’t want to risk losing those customers who are not content shopping from home but nonetheless prefer Pinterest recommendations, Zappos reviews and Fashism feedback to interacting with someone behind the counter.
More and more companies are using self-service kiosks in-store to provide information, tell you about the product and in some cases even dispense the product. One of the companies that I do consulting work for is an automated retailing company called Vigix. They are pioneers in creating incredible customer experiences through the integration of video, sound, couponing and product dispensing within a elegantly designed kiosk.
Nordstrom introduced an app in the fall that executives expected people would use remotely to order items while they were watching TV or waiting for a train. Customers used the app while shopping at Nordstrom rather than approach the sales staff. To accommodate this changing in-store customer, Nordstrom has added Wi-Fi to almost all its stores so its app will work fast. Is is also testing charging stations and clusters of iPads and computers.
Businesses have no choice but to accommodate consumers who are trained to do research on their own — and prefer doing so. Quicken Loans Arena in Cleveland now gives suite visitors an iPad so they can order food and drinks directly from it, while Aloft Hotels, a Starwood division, has installed tablets instead of concierge stations.
At Land Rover, the addition of online tools for research has cut down sharply on dealer visits. In 2000, people, on average, made 7.5 visits to a dealer before placing an order. In 2010, that figure was 1.3 visits, with shoppers conducting 80 percent of their research on their own. The new technology is also being adapted by manufacturers who have been dependent on employees at big-box stores to sell their products but now see the opportunity for a direct line to the customer.
I sourced content from a recent article for this blog – Please visit the following link for the original article. http://www.nytimes.com/2012/03/10/business/younger-shoppers-using-technology-not-salespeople.html?_r=2
The world is changing faster than ever. Better hop on board the soul train!