We live in a world that is consumed with collecting personal information about us. Many companies have compiled profiles on our attitudes, behaviors, shopping habits, viewing habits, financial history, family history and the like. Some of this information is used in ways that can benefit us, such as targeted promotional offers, loyalty programs, pre-populated shopping lists, preference centers to receive what we want and so on.
As you are aware, the internet and now mobile and social applications have also created a new sea of information about our behaviors; what we read, what we click on, what sites we visit, how we navigate when on these sites, etc. So what information are these social sites collecting about us. Well the answer is much more than you think.
Before proceeding with the statistics, here is a great song to start your day. One of my favorites by The Romantics.
Some collect information you expressly give them, like your credit card and telephone numbers. Others gather data based on how and where you use their services. This might include anything from device and browser information to location intel. And some of it gets really specific — think about your last search query or ad click. It’s probably all “fair” game.
Depending on the type gathered, social networks use data to enhance location services and target advertising (now you know why that sunglasses website you visited three months ago follows you all over the web). A few social sites even share certain information with marketers and/or third-party partners — in that case, you are responsible for familiarizing yourself with those other companies’ policies as they apply to you and your information.
There is a lot of learning going on about you!
View the complete infographic at http://mashable.com/2012/07/20/social-network-data/
Enjoy the weekend.