What happened to the Golden Rule?

Back in the 60’s and 70’s, sports figures, politicians etc. were revered and protected by the media. They traveled with them and wrote about how people were “doing their job” not their personal lives.  They all knew about the personal challenges, the indiscretions, the failures, the bad decisions, their families, the late nights and all of their imperfections.  They were people, just like the writers and the writers respected their privacy.

Those days are long gone.

Today the media and our society is constantly searching for any nugget of information they can find to identify any and all flaws in a person, pass judgement without all of the facts and then work 24/7 to pull on every thread of a persons life to validate their perspective and point of view. We see this everyday in political reporting and we most certainly see this in sports reporting.  Reporting and news is no longer about truth, it is about humiliating, degrading and tearing down people and publicly sharing that in as many ways, as many times and through as many media channels as possible. When did our society lose respect for the rest of society?

We are bombarded by shows that call themselves “news shows”, Twitter, Instagram, Facebook and all other forms of social media that have enabled every person on the planet to become “reporters.”  For real breaking news, these media channels are a godsend as action can be taken faster and in many cases lives can be saved.  For this we can be grateful.

But more than 90% of the “news” reported is not news at all.  It is about sharing a person’s mistake or error for entertainment purposes, regardless of the embarrassment and personal suffering that the person will have to go through after it all goes public. The collective society that I am referring to uses no discretion or common sense, nor do they treat others as they would want to be treated; the “golden rule.”  Apparently the golden rule is dead.

Why does our society delight in the misery of others?  Why is it OK for the media to put aside any discretion and insist on reporting everything about a person’s life?  Why do “news” stories such as Deflategate consume us to the point where we are now questioning everything ever accomplished by the quarterback?  Because it is unfortunately what our society has become – one that basks in the glow of others failures for their own personal or business benefit.

It is no longer about the thrill of victory or the agony of defeat.  It is about tearing down people’s lives whenever possible because this is now how we define the “news”. Well here is a headline for you – treat people with the respect and dignity that you expect. Listen don’t judge. Help don’t hurt. Maybe we can make the world just a little better today.

We will close today with a tribute to the great BB King, because now the Thrill is Gone 😦

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Mobile Marketing 2013

Awesome infographic from the folks at Uberflip – www.uberflip.com

mobile-marketing-infographic

Webman

I’m Buying

That’s what your client said.  What happened?

So you thought you won the business?  What did your clients face really say?

If you are in sales, client service or any other function responsible for delivering revenue to your business, the question your boss asks you is “What have you done for me lately?”  Or, “Hey, your pipeline looks good, but when are any of these deals going to close?” Or, “You said that was a done deal, why hasn’t it closed?”  The common thread is “Show me the money.”

You left the meeting feeling good, where did it go wrong?  Found a good infographic from www.littlebadger.com that might explain what happened.  It was not what they said verbally, but what their face said:

Clients 1

Clients 2

Clients 3

Thanks Little Badger.  For more information please visit www.littlebadger.com.

And of course, what would the day be without a little tuneage for your enjoyment.

Definitely not the original video 🙂

Enjoy the day.

Webman

You Made It – Now What?

Did you party like it was 1999 last night?  Well if you did you have now realized that you did wake up this morning and you do have a screaming headache.  The world is still standing, but you might need to lay down after that doomsday party you attended.  Throwing caution to the wind; participating in the wheel of beverages.  Shots? Never a good idea, but why not since the Mayan calendar essentially gave you the freedom to make different decisions.  Were you burning down the house?  Hmmm, that reminds me of a song.

Well, we made it.  We are all still here.  Now what?

If you put off any decisions on what your e-mail strategy will be in 2013, time to get on it.  Grab that mug of piping hot coffee and let’s get going.

  • Mobile, relevant content, and multi-channel touch points become the mainstays of effective email programs in 2012.  2013 will be the year that email marketers will need to optimize and grow by addressing their subscribers’ changing habits
  • Effective marketers will focus on customer centricity, relevant content, and multi-channel, data-driven lifecycle programs

OK, got it.  But how?

  • Triggered email programs are critical – Now go multi-channel
  • Add SMS, mobile application push notification, or frequency from display ads to your email
  • Determine where multi-channel touch points can be most valuable. SMS is great at driving a sense of urgency through a last-minute reminder, while targeted display excels at reinforcing value while customers are deciding
  • Go multi-channel – Yes I am repeating myself.  As we know in advertising, frequency is important

In 2013, the majority of e-mail will be opened on a smartphone. Thus, “mobile-friendly” scalable templates will no longer be enough. You will need to rebuild your templates to account for responsive design.  Responsive email design is the only truly mobile-first strategy.  Get on it now.

Why responsive design? Econsultancy reports that 63 percent of Americans and 41 percent of Europeans would close or delete an email not optimized for mobile. Therefore, if you don’t get mobile, your emails will be relegated to the digital circular file.

Thanks for your support and readership in 2012.  Have a great holiday season and happy new year.  And just remember

Webman

E-Mail – Master of the Omni-Channel Domain

Bring out your dead.  In Monty Python‘s classic movie The Holy Grail, it was time to bring out your dead:

Well, for a while industry experts were writing off e-mail as a dead medium.  Not so fast there mate.  The reality is quite a bit different.

  • There are 3.3 billion email accounts (social media – 2.7 billion accounts)
  • Email is the most dominant way of sharing information with more than 100 trillion messages sent a year
  • According to the Direct Marketing Association, firms made an average of $40 for every dollar spent on email marketing in 2011.  This is sure to go up given the impressive results so far this holiday season

e-mail 1

e-mail2

E-Mail – Definitely not dead.  Alive and well.

Webman

Pinterest – Everything you need to know

In our last blog we discussed how Pinterest is changing the game relative to social selling and e-commerce.  Our friends at Hubspot (www.hubspot.com) have put together 10 infographics that illuminate everything possible about Pinterest.  Well maybe not everything, but just about.  Here is a peak at infographic numero uno.

The remaining Pinterest infographics can be found at http://blog.hubspot.com/blog/tabid/6307/bid/33078/10-Pinterest-Infographics-Visual-Explanations-for-a-Visual-Social-Network.aspx

Enjoy the day.

Back with a new blog tomorrow.

Webman

Etail – The Revolution #4

Last of a series for this week.  So far we have looked at a number of interesting consumer etail trends plus solutions from eBay, Paypal and Facebook.  Today we will take a look at some other solutions from American Express.

But first, our final song of the week with Revolution in the title:

“Revolution rock, it is a brand new rock – A bad, bad rock, this here revolution rock – Careful how you move, Mac, you dig me in me back – And I’m so pilled up that I rattle – I have got the sharpest knife – So I cut the biggest slice – I have no time to do battle

Everybody smash up your seats – And rock to this brand new beat – This here music mash up the nation – This here music cause a sensation -Tell your ma, tell your pa – Everything’s gonna be all right – Can’t you feel it? – Don’t ignore it – Gonna be alright

Revolution rock, I am in a state of shock – So bad, bad rock, this here revolution rock – Careful how you slide, Clyde, all you did was glide – And you poured your beer in me hat – With my good eye on the beat, living on fixation street – I ain’t got no time for that ‘

Revolution Rock – The Clash

Take a look at what American Express is doing in social, letting cardmembers sync their cards with Foursquare, Twitter and Facebook. When American Express card holders sync their cards with Foursquare, they receive location-based deals and offers directly to their AmEx cards. Those who sync their card with Facebook, as part of the “Link Like Love” program, see deals in their newsfeed on Facebook, based on which companies they talk about and like. Consumers that sync their cards with Twitter, get savings loaded directly to their cards when they tweet using special-offer hashtags. The “Link Like Love” program lets brands and retailers tie sales back to efforts on platforms such as Facebook, Twitter and Foursquare, using the AmEx application programming interface.

Who doesn’t love a good deal? Twitter and American Express have partnered to offer special deals, discounts and coupons in 140-characters or less. If you’re an AMEX customer and a Twitter user, you’ve got $$ savings at your fingertips.

Visit sync.americanexpress.com/twitter to sync your AMEX card with your Twitter account. Then, you just have to tweet merchant-specific hashtags to load up coupon-less deals onto your card, which will become active the next time you shop at that particular merchant.  AMEX cardholders will see the coupon applied as a discount to their statement within days.

American Express® Cardmembers across the country can discover exclusive specials on foursquare. Connect any eligible Amex Card to your foursquare account today for couponless, hassle-free savings. #1 – SYNC: Go to sync.americanexpress.com & securely connect your Card to foursquare to find exclusive Amex specials at foursquare venues.

Amazing stuff.  Enjoy the weekend.

Webman