What happened to the Golden Rule?

Back in the 60’s and 70’s, sports figures, politicians etc. were revered and protected by the media. They traveled with them and wrote about how people were “doing their job” not their personal lives.  They all knew about the personal challenges, the indiscretions, the failures, the bad decisions, their families, the late nights and all of their imperfections.  They were people, just like the writers and the writers respected their privacy.

Those days are long gone.

Today the media and our society is constantly searching for any nugget of information they can find to identify any and all flaws in a person, pass judgement without all of the facts and then work 24/7 to pull on every thread of a persons life to validate their perspective and point of view. We see this everyday in political reporting and we most certainly see this in sports reporting.  Reporting and news is no longer about truth, it is about humiliating, degrading and tearing down people and publicly sharing that in as many ways, as many times and through as many media channels as possible. When did our society lose respect for the rest of society?

We are bombarded by shows that call themselves “news shows”, Twitter, Instagram, Facebook and all other forms of social media that have enabled every person on the planet to become “reporters.”  For real breaking news, these media channels are a godsend as action can be taken faster and in many cases lives can be saved.  For this we can be grateful.

But more than 90% of the “news” reported is not news at all.  It is about sharing a person’s mistake or error for entertainment purposes, regardless of the embarrassment and personal suffering that the person will have to go through after it all goes public. The collective society that I am referring to uses no discretion or common sense, nor do they treat others as they would want to be treated; the “golden rule.”  Apparently the golden rule is dead.

Why does our society delight in the misery of others?  Why is it OK for the media to put aside any discretion and insist on reporting everything about a person’s life?  Why do “news” stories such as Deflategate consume us to the point where we are now questioning everything ever accomplished by the quarterback?  Because it is unfortunately what our society has become – one that basks in the glow of others failures for their own personal or business benefit.

It is no longer about the thrill of victory or the agony of defeat.  It is about tearing down people’s lives whenever possible because this is now how we define the “news”. Well here is a headline for you – treat people with the respect and dignity that you expect. Listen don’t judge. Help don’t hurt. Maybe we can make the world just a little better today.

We will close today with a tribute to the great BB King, because now the Thrill is Gone 😦

Mobile Marketing 2013

Awesome infographic from the folks at Uberflip – www.uberflip.com

mobile-marketing-infographic

Webman

I’m Buying

That’s what your client said.  What happened?

So you thought you won the business?  What did your clients face really say?

If you are in sales, client service or any other function responsible for delivering revenue to your business, the question your boss asks you is “What have you done for me lately?”  Or, “Hey, your pipeline looks good, but when are any of these deals going to close?” Or, “You said that was a done deal, why hasn’t it closed?”  The common thread is “Show me the money.”

You left the meeting feeling good, where did it go wrong?  Found a good infographic from www.littlebadger.com that might explain what happened.  It was not what they said verbally, but what their face said:

Clients 1

Clients 2

Clients 3

Thanks Little Badger.  For more information please visit www.littlebadger.com.

And of course, what would the day be without a little tuneage for your enjoyment.

Definitely not the original video 🙂

Enjoy the day.

Webman

You Made It – Now What?

Did you party like it was 1999 last night?  Well if you did you have now realized that you did wake up this morning and you do have a screaming headache.  The world is still standing, but you might need to lay down after that doomsday party you attended.  Throwing caution to the wind; participating in the wheel of beverages.  Shots? Never a good idea, but why not since the Mayan calendar essentially gave you the freedom to make different decisions.  Were you burning down the house?  Hmmm, that reminds me of a song.

Well, we made it.  We are all still here.  Now what?

If you put off any decisions on what your e-mail strategy will be in 2013, time to get on it.  Grab that mug of piping hot coffee and let’s get going.

  • Mobile, relevant content, and multi-channel touch points become the mainstays of effective email programs in 2012.  2013 will be the year that email marketers will need to optimize and grow by addressing their subscribers’ changing habits
  • Effective marketers will focus on customer centricity, relevant content, and multi-channel, data-driven lifecycle programs

OK, got it.  But how?

  • Triggered email programs are critical – Now go multi-channel
  • Add SMS, mobile application push notification, or frequency from display ads to your email
  • Determine where multi-channel touch points can be most valuable. SMS is great at driving a sense of urgency through a last-minute reminder, while targeted display excels at reinforcing value while customers are deciding
  • Go multi-channel – Yes I am repeating myself.  As we know in advertising, frequency is important

In 2013, the majority of e-mail will be opened on a smartphone. Thus, “mobile-friendly” scalable templates will no longer be enough. You will need to rebuild your templates to account for responsive design.  Responsive email design is the only truly mobile-first strategy.  Get on it now.

Why responsive design? Econsultancy reports that 63 percent of Americans and 41 percent of Europeans would close or delete an email not optimized for mobile. Therefore, if you don’t get mobile, your emails will be relegated to the digital circular file.

Thanks for your support and readership in 2012.  Have a great holiday season and happy new year.  And just remember

Webman

E-Mail – Master of the Omni-Channel Domain

Bring out your dead.  In Monty Python‘s classic movie The Holy Grail, it was time to bring out your dead:

Well, for a while industry experts were writing off e-mail as a dead medium.  Not so fast there mate.  The reality is quite a bit different.

  • There are 3.3 billion email accounts (social media – 2.7 billion accounts)
  • Email is the most dominant way of sharing information with more than 100 trillion messages sent a year
  • According to the Direct Marketing Association, firms made an average of $40 for every dollar spent on email marketing in 2011.  This is sure to go up given the impressive results so far this holiday season

e-mail 1

e-mail2

E-Mail – Definitely not dead.  Alive and well.

Webman

Pinterest – Everything you need to know

In our last blog we discussed how Pinterest is changing the game relative to social selling and e-commerce.  Our friends at Hubspot (www.hubspot.com) have put together 10 infographics that illuminate everything possible about Pinterest.  Well maybe not everything, but just about.  Here is a peak at infographic numero uno.

The remaining Pinterest infographics can be found at http://blog.hubspot.com/blog/tabid/6307/bid/33078/10-Pinterest-Infographics-Visual-Explanations-for-a-Visual-Social-Network.aspx

Enjoy the day.

Back with a new blog tomorrow.

Webman

Etail – The Revolution #4

Last of a series for this week.  So far we have looked at a number of interesting consumer etail trends plus solutions from eBay, Paypal and Facebook.  Today we will take a look at some other solutions from American Express.

But first, our final song of the week with Revolution in the title:

“Revolution rock, it is a brand new rock – A bad, bad rock, this here revolution rock – Careful how you move, Mac, you dig me in me back – And I’m so pilled up that I rattle – I have got the sharpest knife – So I cut the biggest slice – I have no time to do battle

Everybody smash up your seats – And rock to this brand new beat – This here music mash up the nation – This here music cause a sensation -Tell your ma, tell your pa – Everything’s gonna be all right – Can’t you feel it? – Don’t ignore it – Gonna be alright

Revolution rock, I am in a state of shock – So bad, bad rock, this here revolution rock – Careful how you slide, Clyde, all you did was glide – And you poured your beer in me hat – With my good eye on the beat, living on fixation street – I ain’t got no time for that ‘

Revolution Rock – The Clash

Take a look at what American Express is doing in social, letting cardmembers sync their cards with Foursquare, Twitter and Facebook. When American Express card holders sync their cards with Foursquare, they receive location-based deals and offers directly to their AmEx cards. Those who sync their card with Facebook, as part of the “Link Like Love” program, see deals in their newsfeed on Facebook, based on which companies they talk about and like. Consumers that sync their cards with Twitter, get savings loaded directly to their cards when they tweet using special-offer hashtags. The “Link Like Love” program lets brands and retailers tie sales back to efforts on platforms such as Facebook, Twitter and Foursquare, using the AmEx application programming interface.

Who doesn’t love a good deal? Twitter and American Express have partnered to offer special deals, discounts and coupons in 140-characters or less. If you’re an AMEX customer and a Twitter user, you’ve got $$ savings at your fingertips.

Visit sync.americanexpress.com/twitter to sync your AMEX card with your Twitter account. Then, you just have to tweet merchant-specific hashtags to load up coupon-less deals onto your card, which will become active the next time you shop at that particular merchant.  AMEX cardholders will see the coupon applied as a discount to their statement within days.

American Express® Cardmembers across the country can discover exclusive specials on foursquare. Connect any eligible Amex Card to your foursquare account today for couponless, hassle-free savings. #1 – SYNC: Go to sync.americanexpress.com & securely connect your Card to foursquare to find exclusive Amex specials at foursquare venues.

Amazing stuff.  Enjoy the weekend.

Webman

The Social Party

We hear a lot about social media these days.   It has now become fully woven into the fabric of our society.  People use it to post something they like, breaking news, share an opinion, post pictures, lifelines and of course video.  Businesses use it to promote their products, to improve their customer service, to “crowdsource” product development, to run sweepstakes and to create a direct line of communication to their customers.  Politicians use it to raise money, tell you about why they are the best candidate, why you should vote for them or identify the location of their next rally or speaking engagement.  Job seekers use it to network, identify who might be connected to their target companies and to manage their professional brand.  When you watch a traditional newscast on TV, they now have segments about what Mary from New Hampshire tweeted or what was trending on Facebook.  Think about how pervasive this really has become.

This social stuff has really become a part of our every day life.  Hey, not that you were not social creatures before, but what has changed is the shear scale of your social networks.  Friends from the neighborhood, school, business, your gym, your kids sports teams, neighbors, folks that you don’t know at all.  Whenever you engage in social media you are broadcasting.  You are your own television network, radio station, website, billboard and e-mail.  You could name your channel WARMY (For my man Armand), WPUP (For the Pup), WMAY (For the Maysek’s); you get it.

Here are some interesting fun facts from Hubspot (www.hubspot.com) showing some interesting changes in our behavior – Folks are spending 7 hours and 46 minutes on average per month on Facebook.

Anyone remember My Space?

Looks like men can tweet and watch TV!  (They are probably eating as well – Can you say multi-tasking?)

We are very social creatures and we are becoming more social.  Where does anyone find the time?

Have a great day.

Webman

Linked In – You Got Questions?

As many of you know Linked In is the place to be for connecting with business people.  As I am an early adopter of many technologies/capabilities, I received an e-mail from Reid Hoffman, Linked In’s CEO and Founder when they passed the 100MM member mark.  It was a very nice touch.  Here is what I received from Reid:

“I want to personally thank you because you were one of LinkedIn’s first million members (member number 145247 in fact!*). In any technology adoption lifecycle, there are the early adopters, those who help lead the way. That was you.”

Sweet, I an number 145,247 and now the community has over 135MM members and growing.  I use Linked In aggressively for any number of business networking activities such as folks changing positions, important business news, plugging into new groups for learning and knowledge.  I was fortunate enough to have a Linked In professional provide me with some counsel on the best words to use for search results, layout etc. so that folks can easily find what they are looking for.

Today we see these images everywhere, but if you want to network your career Linked In is the place to be.  Well, we do not see the last one everywhere yet, but the Webman predicts this will be the next big social idea, Pinterest.  More on that in an upcoming blog.

Many folks ask me how to better use Linked In.  My friend Martha is always asking this question “Hey, I signed up, so now what do I do?” And yes fans, she may be a bit naive to Linked In but she has all the other attributes we look for – fun, smart, low maintenance, loves football and smokin hot; yup a 5 tool playa!

I came across a terrific infographic that does an awesome job of providing the Linked In Boot Camp basics.  Here is a quick summary for you and a link to the great infographic from Column Five.

  • Complete your profile
  • Connect with everyone you can – More is better
  • Customize your URL and websites
  • Spice up your image
  • Recommend others
  • Join groups
  • Add your company’s profile
  • Optimize your search results
  • Add applications

Here is a link to the infographic – http://columnfivemedia.com/work-items/mindflash-infographic-linkedin-boot-camp-basic-training-for-the-personal-marketer/

Linked In is great.  Use it to gain advantage and stay focused on the value and benefits.

Let me know what you think about this blog by commenting below.

Enjoy the weekend.

Webman

Blurring of the Lines!

My friend DaCoacha is now retired, living the life.  He is a regular reader of the Webman’s blog and as he tells me he has time on his hands to do what he wants to do when he wants to do it.  DaCoacha is not worried about the life/work balance because he has put a check in the work box and can now solely focus on the things he likes to do with the people he likes to do them with.  I can regularly find him on Facebook after many years of being disconnected.  A very good thing, by the way, as we can find and locate the many people that we grew up with and reconnect in some way after so many years.  Would not have happened without the technology.

Many of you have teenage children or have observed their behavior of being constantly connected.  They will have friends over let’s say to watch a movie.  While watching they will constantly be on the ready with the phones, waiting for the little bell or ding to go off, identifying a new rather important to them text, tweet, Facebook post, e-mail or some other form of incoming information.  They immediately respond to the news, regardless of whether they are in a conversation with a friend or just watching the movie.  My favorite is when they are actually texting the people they asked over to watch the movie, when they are in the same room!

I have an on-going debate with one of my daughters over what I call “obsessive texting”.  She says, “Dad, I am just going to text so and so to see how he or she is doing.”  Seems harmless enough right.  I have then observed her actions over the course of the day and she will still be texting with that person, still finding out how they are doing.  How long does it take to find out how someone is doing?  A 10 minute conversation?  Asking them to come over to hang out and talk?  No, finding out how someone is doing has now taken the form of 500 text messages to determine how he or she is doing.  When I ask the question, the answer is, “Oh dad, she is fine.”  500 texts for that?  Geez.

Communication has been changed forever by technology.  There certainly is no going back.  The question is how can we all utilize these capabilities in a way that does not cause us more stress, where we can truly connect with the people we enjoy, love and admire.  Where we can learn the things we not only need to learn but want to learn?

Let me know your thoughts on this topic by posting your comments below.  More to come this week.

Webman