Mobile – Changing the World

What impact is mobile having on our behavior?  What changes have happened because we have these cool, powerful smart devices with touchscreens and more information that we could ever imagine right at our fingertips?  How quickly do we respond?  How quickly do we search for more information?  Well if you are like me, we are very quick on the trigger finger.  Do you see what I did there?  🙂

A few stand out stats:

  • There are currently 6 Billion mobile subscribers worldwide
  • This equals 87% of the world’s population
  • China and India account for 30% of this growth
  • There are over 1.2 Billion people accessing the web from their mobiles
  • Over 300,000 apps have been developed in the past 3 years
  • Google earns 2.5 Billion in mobile ad revenue annually

These are just some of the compelling reasons why you can’t afford to ignore mobile as a platform now. Thanks to the guys at Trinity!

86%?  Must be some men in that statistic.  Hmm, thought we could not multi-task?  Actually we can’t as we can only pay real attention to one screen at a time. 🙂

In the US 25% of internet users are mobile only.  So it is the only way they access their mail, web, photos etc.  As most of us are still using both the PC and our mobile devices, this is an amazing statistic.

There are significant cross-cultural differences in how we use our mobile devices.  Check it out.

Capturing our attention these days is also quite difficult.  However when you do, stuff happens:

Amazing statistics for an amazing, transforming technology.  Check out the full infographic at:

http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/

Enjoy the day.

Webman

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Is Your Business Mobile?

Small Businesses – Are You Mobile?

Your customers are, are you?

In an era where there are more and more ways to reach and communicate with your customers and prospects, every day challenges us in how to connect and have meaningful dialogue.  How do I capture their attention?  What is it about my brand and my promotions that they care about?  How do I best engage customers for meaningful feedback or to reward them with special incentives that are relevant?

Smart devices provide a new and unique way to communicate with your customers.  Smart phones are projected to hold a 50% market share in the US by the end of 2011 and a 75% market share by the end of 2013.  This new medium provides incredible new opportunities to reach your customers in ways never before imagined.  Are you able to take advantage of these opportunities?

As a local retailer, you know it is all about location, location, location.  Well location now has a completely new meaning.  It is not about the location of the store, but the location of your customers and prospects to your store.  Mobile consumers are willing to share their location in exchange for real-time offers.  66% are willing to share their information in exchange for coupons, 55% for loyalty rewards and 37% for exclusive sales.

The exponential growth in use of smartphones, iPhone/iPads, and tablets (we’ll group all of these into “smart device” for this article’s purposes) attests to our preference for portability.  Unlike the PC or laptop counterparts, we typically keep these devices within 3 feet, 24x7x365(“Will 2010 Be the Real Year of Mobile?” (December 10, 2009), Jason Steinberg”) indicating our strong preference for smart devices as the communication device of choice.

Just as social networking changed the way companies communicate with their customers, so too will the adoption of smart devices.  While any business should consider how to take advantage of this trend, consumer driven companies in particular MUST start incorporating smart phone and device communications as an important part of their overall communications plan.