Android and iOS account for almost 90 percent of the global smartphone market. They control a similar share of the U.S. smartphone market, the world’s largest by revenue.
In a recent report from BI Intelligence (www.businessinsider.com), it is clear that we live right now in a mobile world dominated by Google and Apple. Can there be a number 3?
- Microsoft – It launched Windows Phone in 2010, and tablet-friendly Windows 8 this year. It is experienced in building developer communities. However, Windows Phone has so far only managed a paltry 3 percent platform market share.
- Amazon – A smartphone would be a natural extension of Amazon’s distribution empire, and its Kindle Fire tablet play. Amazon has 106 million unique visitors accessing its sites, many of them with credit cards on file.
- Samsung – Its dependency on Android may become a liability and push the South Korean manufacturer into the platform business. Samsung’s strength is its hardware sales prowess — Samsung shipped over 56 million smartphones in the third quarter of 2012.
Blackberry? Dead. Check out John Belushi and insert Blackberry for Niedermeyer.
So we learned a bit yesterday about some of the concerns around the rapid shift to mobile e-mail. Challenges across devices and operating systems make deployment more complex for sure. Grabbing the audience by the neck and getting them to respond, reply, engage, like you on Facebook, visit you on Twitter, buy something from you on Pinterest or pass along your offer to a friend that they know is in the market for your product, now this is where it gets really interesting. How do you incent this behavior? How do you drive ‘customer engagement” so that their “expressions” about your company and products are positive and they convey messages that will prompt others to consider your products over another?
So how do you breakthrough and distinguish your business in this rapidly changing technology and consumer engagement battle? Here are some very helpful tips that will provide you with a foundational approach to mobile e-mail.
Hope you learn a few tips and tricks on how you can be more successful with your mobile e-mail efforts. Thanks again to our friends at www.litmus.com.
Have an awesome weekend.