Internet shopping and reviews have gone hand in hand for some time now. Anyone who is considering spending money online to buy a product or service that they can’t see or try before they commit to it has no doubt done their research in other ways – usually by researching the feedback left by previous users.
EBay, Amazon and Trip Advisor are just three sites that have built their own reputation on encouraging third party reviews and now almost every e-commerce site you can think of will have some kind of review or rating system. We are so used to seeing a star rating system or a comment box that if a site doesn’t allow reviews we wonder why not.
When I shop on-line or off-line, I always check both expert and consumer reviews. Whether for a book, something for the home, or for a larger purchase, such as an automobile or furniture, reviews are essential. How have other people enjoyed their purchase? What is the good and the bad? Ultimately it is your decision, but we want to make these decisions with as many facts as possible. This has been going on forever, but now, with the world as connected as it is, we have become even more dependent on reviews. Years ago we would ask our parents, relatives or friends for their advice. Today, we not only ask them, but we ask experts and people we do not know for their opinions. Just the way it is.
Check out the statistics on opinions below:
Thanks to the people at PeopleClam for putting this terrific infographic together. http://www.peopleclaim.com/
Tell it like it is.