Somebody’s Watching Me

Retailers are watching me.  You too!

With smartphones, online shopping and lots of data, more and more companies are watching everything that you do to learn how to better sell you goods and services.  Retailers are using a variety of different tactics such as customer loyalty programs, facial recognition devices and cell phone signal trackers.  Then they use the collected data to determine where to place products in the store and how and where to advertise.

watching 1

Picking up your cell phone signal – Some U.S. malls rolled out technology that tracked consumers‘ cell phone signals in stores to track their paths through the mall. This technology is already popular in Europe and Australia.

Facial recognition – Retailers are using facial recognition technology to find out more about their core customer. It’s used to find out demographic information.

Loyalty programs – Many businesses use loyalty cards to track purchases and shopping habits. The retailer uses this information to target promotions exactly to the shopper.

Location AppsTarget and Walgreens have apps that lead customers around the store to the items they’re looking for. But while you have access to location information about the store, the retailer has the power to see what you’re looking for and where you go.

Abandoned carts?  Products that you pick up and then put down? How you walk the store?  All of this information is being used to make your shopping experience even more pleasurable – or so they say!

And in the spirit of Monday morning tuneage, yet another classic from Rockwell – I believe he is a one hit wonder:

More on this tomorrow.  Thanks to www.businessinsider.com

Enjoy the day.

Webman

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Mobile Me

Each month www.trendwatching.com publishes some great information about changing consumer habits around the globe as well as key trends that either have or will impact business.  We have incorporated some of their facts in our blog before and will do so again today.  Some interesting stuff.

  • A survey of US adult smartphone owners found that 63% of female respondents and 73% of male respondents don’t go an hour without checking their phone (Source: Harris Interactive, June 2012).
  • Cell phone users between 18 and 24 exchange an average of 109.5 messages on an average day, more than 3,200 per month (Source: Pew Research Centre, September 2012).
  • An academic study of Android users’ app-habits revealed that while users spend nearly one hour on their devices a day, the average app session lasted only just over a minute (Source: DFKI, November2011).

And some examples of companies that are changing the game through mobile.

  • Peapod – US-based online grocer Peapod.com announced in October 2012 that it was launching over 100 QR-code based ‘virtual stores’ at train stations in major cities including Boston, New York, Washington, D.C. and Chicago. http://www.peapod.com/
  • Walmart-owned Mexican supermarket chain Superama has unveiled QR code-enabled kiosks in a selection of shopping centers in Mexico City.
  • Jana enables cell phone users in the developing world to participate in market research surveys via SMS. The service is able to reward participants with free airtime, and as a result of partnering with mobile operators, reaches nearly 3.5 billion people in over 100 countries. http://www.jana.com/

Really cool ideas and people are engaged in more and more mobile “minutes”.   Thanks again to the folks at Trendwatching.

Webman

Mobile – Muy Importante!

We often talk about what is happening in mobile.  Well, with the holiday shopping season now in full swing, we will cover some of the more recent trends in mobile shopping and the ever increasing impact of how these little hand held devices are changing everything we know about how people shop.

I found a great new web-site, Quartz, www.qz.com, that covers a variety of interesting topics including mobile.  The facts below were provided in an article by Christopher Mims.  He is the science and technology correspondent for Quartz. He believes that the most interesting things about the universe have yet to be discovered, and that technology is the primary driver of cultural change.

  • 55% of mobile users buy products on their devices, but 80% research purchases on them
  • Less than half of top retailers have a mobile site and app
  • 88% of mobile users engage in some kind of mobile commerce
  • 72% of consumers aged 20-40 in US and UK will use mobile devices to compare prices in-store
  • 48 million US shoppers will use their smartphone as an “on-demand aide-de-camp” in stores
  • $43.4 billion is what US holiday shoppers are expected to spend online this season, up 17% from last year
  • 14% of people with mobile phones have used them to make purchases while drunk
  • 23% of holiday shoppers in the US will spend more online than offline
  • 28% of US adults with a mobile device will use them to shop on Thanksgiving, vs. 16% last year
  • 32% of smartphone owners plan to download a shopping app for the holidays
  • 89% of all website traffic from tablets comes from iPads
  • 61% of all website traffic from smartphones comes from iPhones
  • 1 in 3 US consumers is thinking about buying a tablet computer this holiday season
  • 388 million Chinese access the web through their mobile phone, more than do so via PC
  • There are 260 million mobile connections in Brazil, higher than its population

So are these smart devices that we are using really that important?  You bet!

  • 90% of 18-29 year olds sleep with their smartphones
  • 1 in 3 people would rather give up sex than their phone
  • 95% of people use the phone for something just before going to bed
  • Half of people check their phones immediately if they wake up during the night

The game has changed.  What game are you playing?  If you are a retailer without a mobile strategy, time to make a change and get one.

Webman

Just Stop!

Read a great article a few weeks ago about things that you should do to be happier.  For those of us that lead our lives “half full”, we are constantly challenged at home and work by people that act like victims; those that find excuses for why they cannot succeed, or why they cannot accomplish what they want to; those that quit instead of persevering; those that fail to take chances; those that stay within their self-inflicted comfort zones; those going through live and not challenging it.  Oxygen thieves, victims, half-empties, whiners;  – I am sure you have other terms of endearment.  When you see a number on your cell phone from one of these people, do you rush to answer it or let it go to voice mail?  I know the answer 🙂

Here is a great list of things to STOP doing – you will absolutely be happier and see the world much differently:

  1. Blaming – Take responsibility when things go wrong instead of blaming other
  2. Impressing – Have genuine relationships
  3. Clinging – The act of trying alone will make you feel better about yourself
  4. Interrupting – Listen to others.  They say really intelligent things
  5. Whining – Put your effort into making the situation better.  Offer a solution and not a problem
  6. Controlling – Teams are very powerful when focused on a common goal
  7. Criticizing – See others differences as their gifts
  8. Preaching – Listening is much better
  9. Dwelling – Learn from mistakes but move on fast
  10. Fearing – Don’t let your fears hold you back. Whatever you’ve been planning, whatever you’ve imagined, whatever you’ve dreamed of, get started on it today.

Stop waiting for things to get better, make them better.  Take responsibility for yourself, for your company, for your growth.  If you exhibit any of these behaviors, just stop – they are holding you back from reaching your potential, your goals and living the life that you should be leading.  Why choose to be a victim when you have what you need to make a difference.  And if you cannot take the first step alone, look around; there are plenty of people that will help you grow and succeed beyond your imagination.

Don’t just sit there.  Get mad and make things happen.  Check out this video from the movie “Network”. Classic.

Pick one thing today that does not work and fix it.  Then fix two things tomorrow………

Webman

Mobile – Changing the World

What impact is mobile having on our behavior?  What changes have happened because we have these cool, powerful smart devices with touchscreens and more information that we could ever imagine right at our fingertips?  How quickly do we respond?  How quickly do we search for more information?  Well if you are like me, we are very quick on the trigger finger.  Do you see what I did there?  🙂

A few stand out stats:

  • There are currently 6 Billion mobile subscribers worldwide
  • This equals 87% of the world’s population
  • China and India account for 30% of this growth
  • There are over 1.2 Billion people accessing the web from their mobiles
  • Over 300,000 apps have been developed in the past 3 years
  • Google earns 2.5 Billion in mobile ad revenue annually

These are just some of the compelling reasons why you can’t afford to ignore mobile as a platform now. Thanks to the guys at Trinity!

86%?  Must be some men in that statistic.  Hmm, thought we could not multi-task?  Actually we can’t as we can only pay real attention to one screen at a time. 🙂

In the US 25% of internet users are mobile only.  So it is the only way they access their mail, web, photos etc.  As most of us are still using both the PC and our mobile devices, this is an amazing statistic.

There are significant cross-cultural differences in how we use our mobile devices.  Check it out.

Capturing our attention these days is also quite difficult.  However when you do, stuff happens:

Amazing statistics for an amazing, transforming technology.  Check out the full infographic at:

http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/

Enjoy the day.

Webman

Mobile E-Mail (#2)

So we learned a bit yesterday about some of the concerns around the rapid shift to mobile e-mail. Challenges across devices and operating systems make deployment more complex for sure. Grabbing the audience by the neck and getting them to respond, reply, engage, like you on Facebook, visit you on Twitter, buy something from you on Pinterest or pass along your offer to a friend that they know is in the market for your product, now this is where it gets really interesting. How do you incent this behavior? How do you drive ‘customer engagement” so that their “expressions” about your company and products are positive and they convey messages that will prompt others to consider your products over another?

So how do you breakthrough and distinguish your business in this rapidly changing technology and consumer engagement battle? Here are some very helpful tips that will provide you with a foundational approach to mobile e-mail.

Hope you learn a few tips and tricks on how you can be more successful with your mobile e-mail efforts. Thanks again to our friends at www.litmus.com.

Have an awesome weekend.

Webman

Teens and Phones

I have three daughters and to say that their phones are important to them would be an understatement.  The days of talking on the phone are over for their generation.  Really no need to have a voice plan for the children and they do not ever use it.  Text on the other hand, downloading content, uploading pictures to Instagram, Facebook, Pinterest and the like, now we are talking.  I just received a text message from Verizon saying that one of my daughters had already used half of her monthly data plan and we are only a few days into the billing cycle.  Geez!

As a parent it is always amazing to me how much time my children spend on their phones.  I am sure many of you are wondering as well.

Just came across some updated information on teen phone usage – Parents, you are not alone 🙂

  • 75% of teens between 12-17 have phones
  • Teens send and receive an average of 2,108 texts per month
  • That’s 556,512 words per teen per year, equal to War & Peace
  • They also download on average 11 applications per month
  • 65% of teens sent a text in the middle of the night
  • 70% received a text from someone NOT in their contact list
  • Parents are checking in on their teens with them locking phones during school, at night and instantly at times

Information for this blog was sourced from a very cool infographic I found on www.visual.ly – here is the link – http://visual.ly/those-phone-crazy-teens

Watch those kids!

Webman