The New E-Mail Champion

Where are people opening their e-mails?  This is a critical piece of information for all e-mail marketers today.  E-mail access has changed radically over the last couple of years with the rapid emergence of mobile and of course new devices such as the iPad.  Well, we have a new number 1 in where people access e-mail.  And the winner is:

In a recent study completed by Litmus,, a leading e-mail testing and marketing analytics company located in Cambridge, MA, the iPhone and the iPad now represent 28% of all opened e-mails.  The results of this study were sourced from over 1 billion e-mail opens from Litmus’ global e-mail analytics solution.  Take a look:

Even more amazing is that mobile is now the number 1 platform for opening e-mails:

And yes, Apple dominates mobile:

So for all companies using e-mail to drive business and customer satisfaction, what is your responsive design strategy to capitalize on this rapidly changing trend?  Your competitors are surely looking at this opportunity with a keen eye.

Thanks to the folks at Litmus for the awesome analysis and infographics.


Music = Productivity

It is amazing how many people at work now listen to their own music during the day.  Walking around the halls, a large majority of knowledge workers have the now famous iPod buds in their ears.  You can also find upgraded headphones from Sennheiser, Bose, Dr. Dre and many others as the headphone business has exploded, with many new providers coming on the scene.  There are also many types of headphones available including in-ear buds, over-ear headphones, wireless, behind the neck and clip on headphones.

Given how ubiquitous ear buds/headphones and listening to your own tuneage have become, the folks at Sonos have put together an interesting infographic about how different job types should listen to different music to improve their productivity during the day.

So to get this party started here are the music genres assessed during this evaluation:

Here are some of the recommendations:

What music are you listening to?  Maybe a change will make a difference!

To view the infographic, please visit this link

Have a terrific day today.