Are you awake?

Focused on expanding my horizons the last couple of week by reading about some topics that I am not familiar with.  One I focused on was the concept of being awake, living in the moment. Being awake you say?  But I am awake 12+ hours a day you say!

Are you really awake or are you just going through the motions?  Do you live in the past, present and future all at the same time? When you are engaged in a discussion, are you thinking about something that has previously happened or other things that you need to do? Or are you truly focused in the moment with all attention on that one idea, thought, person or event?

Initial thoughts:

  • Focus solely on what you are doing – this will not be easy at first but keep trying
  • Look people directly in the eye and listen hard to what they are saying – As my friend Brendan says, God gave you two ears and only one mouth, so listen twice as much as you speak
  • Give the gift of attention – focus on the present/the moment

I will spend more on this topic moving forward.  If you want some further information now, please visit http://freedomfromtheknown.com/living-in-the-moment/

And for you music lovers, let’s go to a song that you can sing and remember as you embark on your new journey of focus.

Enjoy the day and your new found focus 🙂  Wake up!

Webman

The Mobile Global Snowball

Great new stuff from Return Path on mobile open rates and what is happening around the globe.

Return Path is the worldwide leader in email intelligence. Their solutions utilize the world’s most comprehensive set of data to maximize the performance and accountability of email, build trust across the entire email ecosystem and protect users from spam and other abuse.

In their most recent study, mobile continues to extend its lead on open rates.

Mobile opens

But behavior by country differs considerably.  North America leads in mobile opens:

mobile opens 1

And Apple’s IOS is by far the dominant operating system for mobile opens.

mobile opens 2

For more information check out the infographic:

http://www.returnpath.com/wp-content/uploads/resource/email-mostly-mobile/Return-Path-Email-Mostly-Mobile1.jpg

Mobile – Muy Importante!

We often talk about what is happening in mobile.  Well, with the holiday shopping season now in full swing, we will cover some of the more recent trends in mobile shopping and the ever increasing impact of how these little hand held devices are changing everything we know about how people shop.

I found a great new web-site, Quartz, www.qz.com, that covers a variety of interesting topics including mobile.  The facts below were provided in an article by Christopher Mims.  He is the science and technology correspondent for Quartz. He believes that the most interesting things about the universe have yet to be discovered, and that technology is the primary driver of cultural change.

  • 55% of mobile users buy products on their devices, but 80% research purchases on them
  • Less than half of top retailers have a mobile site and app
  • 88% of mobile users engage in some kind of mobile commerce
  • 72% of consumers aged 20-40 in US and UK will use mobile devices to compare prices in-store
  • 48 million US shoppers will use their smartphone as an “on-demand aide-de-camp” in stores
  • $43.4 billion is what US holiday shoppers are expected to spend online this season, up 17% from last year
  • 14% of people with mobile phones have used them to make purchases while drunk
  • 23% of holiday shoppers in the US will spend more online than offline
  • 28% of US adults with a mobile device will use them to shop on Thanksgiving, vs. 16% last year
  • 32% of smartphone owners plan to download a shopping app for the holidays
  • 89% of all website traffic from tablets comes from iPads
  • 61% of all website traffic from smartphones comes from iPhones
  • 1 in 3 US consumers is thinking about buying a tablet computer this holiday season
  • 388 million Chinese access the web through their mobile phone, more than do so via PC
  • There are 260 million mobile connections in Brazil, higher than its population

So are these smart devices that we are using really that important?  You bet!

  • 90% of 18-29 year olds sleep with their smartphones
  • 1 in 3 people would rather give up sex than their phone
  • 95% of people use the phone for something just before going to bed
  • Half of people check their phones immediately if they wake up during the night

The game has changed.  What game are you playing?  If you are a retailer without a mobile strategy, time to make a change and get one.

Webman

Should mobile devices be allowed in meetings?

No!

When you are in a meeting it is your responsibility to participate.  That is why you are there.

In order to effectively participate, you need to follow the conversation closely and consider every point being made so that you can comment and add value to the meeting.  If you are not prepared to add value, why did you go to the meeting?  If you are multi-tasking your ability to add value drops dramatically.

Always focus on value creation and making a difference.  If you are reading your tiny screen, you are not contributing and it is obvious to everyone else in the meeting that you are not contributing.

When you are juggling e-mails, calls and texts your IQ falls 10 points.  Don’t let your IQ fall 🙂

Webman

The New E-Mail Champion

Where are people opening their e-mails?  This is a critical piece of information for all e-mail marketers today.  E-mail access has changed radically over the last couple of years with the rapid emergence of mobile and of course new devices such as the iPad.  Well, we have a new number 1 in where people access e-mail.  And the winner is:

In a recent study completed by Litmus, www.litmus.com, a leading e-mail testing and marketing analytics company located in Cambridge, MA, the iPhone and the iPad now represent 28% of all opened e-mails.  The results of this study were sourced from over 1 billion e-mail opens from Litmus’ global e-mail analytics solution.  Take a look:

Even more amazing is that mobile is now the number 1 platform for opening e-mails:

And yes, Apple dominates mobile:

So for all companies using e-mail to drive business and customer satisfaction, what is your responsive design strategy to capitalize on this rapidly changing trend?  Your competitors are surely looking at this opportunity with a keen eye.

Thanks to the folks at Litmus for the awesome analysis and infographics.

Webman

Just a bit outside!

As we have covered, the iPad has totally changed the market for personal computers.  For a device that supposedly no one needed, it appears as if these forecasts were a bit wrong.  Just a bit outside 🙂

The growth of the iPad continues to be staggering.  Looks like it has become pretty important for consumers:

So the iPad is now used by 46.7% of those surveyed as their primary computer.  Impressive!

Looks like it has become a real favorite for non-work related activities.

And people are using their iPads for many different things:

Remarkable.  More on this report from Business Insider can be found at http://www.businessinsider.com/ipad-usage-survey-results-2012-7#what-are-people-doing-with-the-ipad-that-makes-it-a-personal-computer-web-surfing-is-the-most-popular-activity-followed-by-email-and-then-other-applications-11

Well done Business Insider.

Webman