The Mobile Global Snowball

Great new stuff from Return Path on mobile open rates and what is happening around the globe.

Return Path is the worldwide leader in email intelligence. Their solutions utilize the world’s most comprehensive set of data to maximize the performance and accountability of email, build trust across the entire email ecosystem and protect users from spam and other abuse.

In their most recent study, mobile continues to extend its lead on open rates.

Mobile opens

But behavior by country differs considerably.  North America leads in mobile opens:

mobile opens 1

And Apple’s IOS is by far the dominant operating system for mobile opens.

mobile opens 2

For more information check out the infographic:

http://www.returnpath.com/wp-content/uploads/resource/email-mostly-mobile/Return-Path-Email-Mostly-Mobile1.jpg

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Gas Pain

Certainly feels like summer here in the Boston area.  Thermometer topped 80 degrees yesterday and the forecast for today is for temperatures to be in the 85 degree range.  We will definitely set a record. Buds are on the trees and I saw a number of tulip trees blooming yesterday.  A bit early for that.

With summer either here or just around the corner on the calendar, today’s blog is about gasoline pricing and the impact it has across our country.  Trips for the summer are being planned and the cost of gasoline might just influence how many miles people travel from home this summer.  With prices creeping up into the $4 range, and the potential for even more increases, here is a look at how gas prices impact everyone in the US.  Thanks to folks at Mint.com and API for the awesome graphics.

Here are the average gas prices this month across the US, the percent of state income that gasoline purchases represent over the course of a year and the taxes per gallon per state.

Get your bicycles out!

Webman