Not Responsive

There’s a disconnect between how consumers are reading commercial emails and how marketers are conducting email marketing campaigns. On one hand, there’s the report earlier this week that says 41 percent of all commercial email is opened on mobile devices — a number that’s expected to surpass PC/desktop opens by the end of the year.

On the other hand, there’s the new 2013 Email Marketing Benchmark Report from Marketing Sherpa that says more than half of email marketers aren’t designing their emails with mobile devices in mind.

Almost 1,100 marketers took the survey and, of that group, 58 percent said they’re not creating emails to render differently on mobile devices.

Marketing Sherpa

Here’s another sign of the disconnect between email marketing and consumer activity: Only 21 percent of the marketers surveyed say they integrate the mobile channel with their email campaign.

Marketing Sherpa 1

Time to wake up Mr. Retailer.  Work with your teams now and Get Responsive.  You are losing sales to your competitors that are responsive.

This information sourced from recent Marketing Sherpa survey.  www.marketingsherpa.com

Webman

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E-Mail – Master of the Omni-Channel Domain

Bring out your dead.  In Monty Python‘s classic movie The Holy Grail, it was time to bring out your dead:

Well, for a while industry experts were writing off e-mail as a dead medium.  Not so fast there mate.  The reality is quite a bit different.

  • There are 3.3 billion email accounts (social media – 2.7 billion accounts)
  • Email is the most dominant way of sharing information with more than 100 trillion messages sent a year
  • According to the Direct Marketing Association, firms made an average of $40 for every dollar spent on email marketing in 2011.  This is sure to go up given the impressive results so far this holiday season

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e-mail2

E-Mail – Definitely not dead.  Alive and well.

Webman