Mobile – Changing the World

What impact is mobile having on our behavior?  What changes have happened because we have these cool, powerful smart devices with touchscreens and more information that we could ever imagine right at our fingertips?  How quickly do we respond?  How quickly do we search for more information?  Well if you are like me, we are very quick on the trigger finger.  Do you see what I did there?  🙂

A few stand out stats:

  • There are currently 6 Billion mobile subscribers worldwide
  • This equals 87% of the world’s population
  • China and India account for 30% of this growth
  • There are over 1.2 Billion people accessing the web from their mobiles
  • Over 300,000 apps have been developed in the past 3 years
  • Google earns 2.5 Billion in mobile ad revenue annually

These are just some of the compelling reasons why you can’t afford to ignore mobile as a platform now. Thanks to the guys at Trinity!

86%?  Must be some men in that statistic.  Hmm, thought we could not multi-task?  Actually we can’t as we can only pay real attention to one screen at a time. 🙂

In the US 25% of internet users are mobile only.  So it is the only way they access their mail, web, photos etc.  As most of us are still using both the PC and our mobile devices, this is an amazing statistic.

There are significant cross-cultural differences in how we use our mobile devices.  Check it out.

Capturing our attention these days is also quite difficult.  However when you do, stuff happens:

Amazing statistics for an amazing, transforming technology.  Check out the full infographic at:

http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/

Enjoy the day.

Webman

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ETail – The Revolution #1

Starting the day with a little Beatles tuneage 🙂

“You say you want a revolution – Well, you know – We all want to change the world – You tell me that it’s evolution – Well, you know – We all want to change the world – But when you talk about destruction – Don’t you know that you can count me out – Don’t you know it’s gonna be all right  all right, all right

You say you got a real solution – Well, you know – We’d all love to see the plan – You ask me for a contribution – Well, you know
We’re doing what we can – But when you want money – for people with minds that hate – All I can tell is brother you have to wait
Don’t you know it’s gonna be all right – all right, all right”

Revolution – The Beatles

The revolution in retail or etail is upon us.  Exactly as predicted by e-gurus 15 years ago, e-commerce is hotter than ever. Whether in mature markets, where consumer spending is shifting online, or in growth markets where rapid urbanization and increasing
(mobile) internet penetration are unlocking new shopping habits, shoppers are ‘e-commercing’ it up. Now, consumers’ current ‘online’ experiences are of course fundamentally different to those during the early dotcom boom: e-commerce is no longer
just about choice, price, convenience, reviews and ratings, but also about everything that consumers look for in any purchase.

Here are some awesome growth statistics from our friends at www.trendwatching.com.

  • US e-commerce sales will grow 62% by 2016, to USD 327 billion (Source:Forrester, February 2012).
  • European e-commerce sales will grow by 78% by 2016, to USD 230 billion(Source: Forrester, February 2012).
  • Brazilian e-commerce sales will grow 21.9% in 2012 to USD 18.7 billion(Source: eMarketer, January 2012).
  • Chinese e-commerce sales were CNY 780 billion (USD 124 billion) in 2011,an increase of 66% from 2010. E-commerce is expected to rise from 3% of consumption to 7% by 2015 (Source: IDC, March 2012).
  • India’s e-commerce market is expected to grow to USD 70 billion by 2020,from just USD 600 million in 2011 (Source: Technopak Advisors, February2012).
  • Indonesian e-commerce sales are forecast to grow from USD 120 million in 2010 to USD 650 million by 2015 (Source: Frost & Sullivan, February 2012).

More to come this week on some of the company’s and applications that are changing the rules.

Webman

Tablet Yet?

Over the last year I used a tablet (An iPad to be exact).  Headline for you – Just go get one.  Don’t ask, don’t wait, don’t question the price, just look for the one you like and go get it.  “It is so choice. If you have the means, I highly recommend picking one up.” – Ferris Bueller (He is becoming a regular here) – Maybe it is time for a Matthew Broderick guest blog!

Well, as you may know, the Apple iPad has done quite well.  HP, not so much.  Other Android devices; a distant second even if you added their market share together.  And then we have the new entrant, the Kindle Fire.  An excellent, lower priced alternative from Amazon that has sold approximately 6 million units in its first quarter of release.  Impressive indeed!

Here is what the iPad sales have been – Not bad for a product that many experts said no one needed 🙂

Well we are merely at the tip of the iceberg relative to the penetration rate of tablet devices.  We are rapidly moving into the post PC area (Will any Windows user miss Ctrl+Alt+Del – Not this user).  According to new data from NPD, tablet PC shipments are expected to grow from 72.7 million units in 2011 to 383.3 million units by 2017. For comparison purposes, worldwide PC shipments for 2011were 352.8 million, after seeing a 6% decline in Q4.

While those numbers are remarkable enough on their own, what’s really interesting is where much of the growth will come from: the emerging market.  Emerging markets are expected to account for up to 46% of worldwide shipments by 2017, up from the 36% share in 2011.

China and the Asia Pacific regions are leading in terms of tablet penetration rates in emerging markets at present, but Brazil, India, Russia and other countries are also becoming bigger forces, says NPD. And the key to unlocking this growth comes low-power processors and tablets with price points under $100.

So if you are holding out, join the club and get a tablet.  It is only a matter of time anyway.  For more details please visit www.npd.com.

Let me know what you think of this blog by posting your comments below.

Webman