Had a chance to see the Red Sox vs Angels game yesterday. What is it about a live baseball game that I love? Everything 🙂
Looking around the ball park, it is easy to observe just how many people are on their smartphones. We see it at work everyday, but when you see 37,000 people in one place, it provides an interesting perspective. Did you know, on average, people check their smartphones or feature phones 150 times per day. My favorite yesterday at Fenway, was people taking pictures of themselves when their faces appeared on the jumbotron in center field. Sweet Caroline indeed! So good, so good, so good….
In 2010, Nokia found 150 to be the number of times the average individual views their phone on a daily basis, which includes both smartphones and feature phones. U.S. carrier T-Mobile, meanwhile, confirmed the same figure for the American market in its own study conducted during 2012. In the United Kingdom, meanwhile, the figure is claimed to have reached 200.
Well, one thing you should not do is walk and text. Fort Lee, N.J. police said they will begin issuing $85 jaywalking tickets to pedestrians who are caught texting while walking. “It’s a big distraction. Pedestrians aren’t watching where they are going and they are not aware,” said Thomas Ripoli, chief of the Fort Lee Police Department.
Tough to stay focused, isn’t it. Well, when we are at work there are a number of things that get in our way during the course of the day. Check out this cool infographic.
So, stay focused and stop wasting time. So many good things for you to focus on 🙂
And now a little Allman Brothers to start your Monday – Classic indeed!
Enjoy the day.
The news about smartphone penetration continues to be incredible. Adoption rates continue to climb and more importantly, your key customer targets, people between the ages of 18-44 are using smartphones more than ever. The question for your business is what are you doing to reach your customers and prospects?
Nielsen’s third quarter survey of mobile users reveals that while only 43 percent of all US mobile phone subscribers own a smartphone, a mobile phone with a powerful operating system, the vast majority of those under the age of 44 now have smartphones. In fact 62 percent of mobile adults aged 25-34 report owning smartphones. And among those 18-24 and 35-44 years old the smartphone penetration rate is hovering near 54 percent.
As a smartphone owner, my behavior has become more and more mobile and my tolerance for non-mobile sites is near zero. Using a browser on a mobile device? How bad is that? Have you downloaded an app? Well 30 million apps are downloaded worldwide every day. What are you waiting for?
40 percent of 45-54 year-olds reported owning a smartphone, as opposed to a more basic feature phone. The segment with the second fastest-growing smartphone penetration rate is those aged 55-64. Smartphone penetration among this older group is only 30 percent, but it jumped 5 percent this quarter. The baby boomers also are going mobile.
Your ability to connect and stay relevant to your customers and prospects is changing rapidly. Are you keeping up?