Nice Face

Facial recognition software will end privacy once and for all.  Your face now provides marketers and the government with the ability to link that fabulous mug shot you put on Facebook to everything there is to know about you.  That’s right.  You thought you were just posting your smiley face for your friends to see?  Not exactly.

Queue the music:

The government has some restrictions with facial recognition software, but they are spending a ton of money to figure this out.  Retailers on the other hand have the ability to use your face to send you promotional offers – the linking between the on-line world and the off-line world.  Europe has tougher rules (You need to opt in there), but here in the US, the technology is way ahead of the law.  Even if you have never put your own picture up anywhere in the internet you can be found if you were included in any picture any one has ever taken of you.  So yes, Grandpa or Grandma who have refused to embrace anything digital and still read the paper in the morning, have been digitized and are therefore searchable.

A company called redpepper (www.redpepperland.com) has started a program called Facedeals.  Here is how it works.  Facial recognition cameras are installed at local businesses. These cameras recognize your face when you pass by, then check you in at the location. Simultaneously, your smartphone notifies you of a customized deal based on your Like history on Facebook.  Creepy?

Yes, there are companies out there today that are putting all the little fragments of your life together, both on-line and off-line to get to know you a little better.  They might know you, but you will never know them.  Minority Report is much closer than you might think.

Webman

Mobile Marketing 2013

Awesome infographic from the folks at Uberflip – www.uberflip.com

mobile-marketing-infographic

Webman

I’m Buying

That’s what your client said.  What happened?

So you thought you won the business?  What did your clients face really say?

If you are in sales, client service or any other function responsible for delivering revenue to your business, the question your boss asks you is “What have you done for me lately?”  Or, “Hey, your pipeline looks good, but when are any of these deals going to close?” Or, “You said that was a done deal, why hasn’t it closed?”  The common thread is “Show me the money.”

You left the meeting feeling good, where did it go wrong?  Found a good infographic from www.littlebadger.com that might explain what happened.  It was not what they said verbally, but what their face said:

Clients 1

Clients 2

Clients 3

Thanks Little Badger.  For more information please visit www.littlebadger.com.

And of course, what would the day be without a little tuneage for your enjoyment.

Definitely not the original video 🙂

Enjoy the day.

Webman

What I Like About You?

We live in a world that is consumed with collecting personal information about us.  Many companies have compiled profiles on our attitudes, behaviors, shopping habits, viewing habits, financial history, family history and the like.  Some of this information is used in ways that can benefit us, such as targeted promotional offers, loyalty programs, pre-populated shopping lists, preference centers to receive what we want and so on.

As you are aware, the internet and now mobile and social applications have also created a new sea of information about our behaviors; what we read, what we click on, what sites we visit, how we navigate when on these sites, etc.  So what information are these social sites collecting about us.  Well the answer is much more than you think.

Before proceeding with the statistics, here is a great song to start your day.  One of my favorites by The Romantics.

The information below has been sourced from Mashablewww.mashable.com

Some collect information you expressly give them, like your credit card and telephone numbers. Others gather data based on how and where you use their services. This might include anything from device and browser information to location intel. And some of it gets really specific — think about your last search query or ad click. It’s probably all “fair” game.

Depending on the type gathered, social networks use data to enhance location services and target advertising (now you know why that sunglasses website you visited three months ago follows you all over the web). A few social sites even share certain information with marketers and/or third-party partners — in that case, you are responsible for familiarizing yourself with those other companies’ policies as they apply to you and your information.

Here is an excerpt from an infographic put together by Baynotewww.baynote.com.

There is a lot of learning going on about you!

View the complete infographic at http://mashable.com/2012/07/20/social-network-data/

Enjoy the weekend.
Webman

Mobile E-Mail (#2)

So we learned a bit yesterday about some of the concerns around the rapid shift to mobile e-mail. Challenges across devices and operating systems make deployment more complex for sure. Grabbing the audience by the neck and getting them to respond, reply, engage, like you on Facebook, visit you on Twitter, buy something from you on Pinterest or pass along your offer to a friend that they know is in the market for your product, now this is where it gets really interesting. How do you incent this behavior? How do you drive ‘customer engagement” so that their “expressions” about your company and products are positive and they convey messages that will prompt others to consider your products over another?

So how do you breakthrough and distinguish your business in this rapidly changing technology and consumer engagement battle? Here are some very helpful tips that will provide you with a foundational approach to mobile e-mail.

Hope you learn a few tips and tricks on how you can be more successful with your mobile e-mail efforts. Thanks again to our friends at www.litmus.com.

Have an awesome weekend.

Webman

Pinterest – Everything you need to know

In our last blog we discussed how Pinterest is changing the game relative to social selling and e-commerce.  Our friends at Hubspot (www.hubspot.com) have put together 10 infographics that illuminate everything possible about Pinterest.  Well maybe not everything, but just about.  Here is a peak at infographic numero uno.

The remaining Pinterest infographics can be found at http://blog.hubspot.com/blog/tabid/6307/bid/33078/10-Pinterest-Infographics-Visual-Explanations-for-a-Visual-Social-Network.aspx

Enjoy the day.

Back with a new blog tomorrow.

Webman