Nice Face

Facial recognition software will end privacy once and for all.  Your face now provides marketers and the government with the ability to link that fabulous mug shot you put on Facebook to everything there is to know about you.  That’s right.  You thought you were just posting your smiley face for your friends to see?  Not exactly.

Queue the music:

The government has some restrictions with facial recognition software, but they are spending a ton of money to figure this out.  Retailers on the other hand have the ability to use your face to send you promotional offers – the linking between the on-line world and the off-line world.  Europe has tougher rules (You need to opt in there), but here in the US, the technology is way ahead of the law.  Even if you have never put your own picture up anywhere in the internet you can be found if you were included in any picture any one has ever taken of you.  So yes, Grandpa or Grandma who have refused to embrace anything digital and still read the paper in the morning, have been digitized and are therefore searchable.

A company called redpepper (www.redpepperland.com) has started a program called Facedeals.  Here is how it works.  Facial recognition cameras are installed at local businesses. These cameras recognize your face when you pass by, then check you in at the location. Simultaneously, your smartphone notifies you of a customized deal based on your Like history on Facebook.  Creepy?

Yes, there are companies out there today that are putting all the little fragments of your life together, both on-line and off-line to get to know you a little better.  They might know you, but you will never know them.  Minority Report is much closer than you might think.

Webman

Mobile Marketing 2013

Awesome infographic from the folks at Uberflip – www.uberflip.com

mobile-marketing-infographic

Webman

I’m Buying

That’s what your client said.  What happened?

So you thought you won the business?  What did your clients face really say?

If you are in sales, client service or any other function responsible for delivering revenue to your business, the question your boss asks you is “What have you done for me lately?”  Or, “Hey, your pipeline looks good, but when are any of these deals going to close?” Or, “You said that was a done deal, why hasn’t it closed?”  The common thread is “Show me the money.”

You left the meeting feeling good, where did it go wrong?  Found a good infographic from www.littlebadger.com that might explain what happened.  It was not what they said verbally, but what their face said:

Clients 1

Clients 2

Clients 3

Thanks Little Badger.  For more information please visit www.littlebadger.com.

And of course, what would the day be without a little tuneage for your enjoyment.

Definitely not the original video 🙂

Enjoy the day.

Webman

What I Like About You?

We live in a world that is consumed with collecting personal information about us.  Many companies have compiled profiles on our attitudes, behaviors, shopping habits, viewing habits, financial history, family history and the like.  Some of this information is used in ways that can benefit us, such as targeted promotional offers, loyalty programs, pre-populated shopping lists, preference centers to receive what we want and so on.

As you are aware, the internet and now mobile and social applications have also created a new sea of information about our behaviors; what we read, what we click on, what sites we visit, how we navigate when on these sites, etc.  So what information are these social sites collecting about us.  Well the answer is much more than you think.

Before proceeding with the statistics, here is a great song to start your day.  One of my favorites by The Romantics.

The information below has been sourced from Mashablewww.mashable.com

Some collect information you expressly give them, like your credit card and telephone numbers. Others gather data based on how and where you use their services. This might include anything from device and browser information to location intel. And some of it gets really specific — think about your last search query or ad click. It’s probably all “fair” game.

Depending on the type gathered, social networks use data to enhance location services and target advertising (now you know why that sunglasses website you visited three months ago follows you all over the web). A few social sites even share certain information with marketers and/or third-party partners — in that case, you are responsible for familiarizing yourself with those other companies’ policies as they apply to you and your information.

Here is an excerpt from an infographic put together by Baynotewww.baynote.com.

There is a lot of learning going on about you!

View the complete infographic at http://mashable.com/2012/07/20/social-network-data/

Enjoy the weekend.
Webman

Mobile E-Mail (#2)

So we learned a bit yesterday about some of the concerns around the rapid shift to mobile e-mail. Challenges across devices and operating systems make deployment more complex for sure. Grabbing the audience by the neck and getting them to respond, reply, engage, like you on Facebook, visit you on Twitter, buy something from you on Pinterest or pass along your offer to a friend that they know is in the market for your product, now this is where it gets really interesting. How do you incent this behavior? How do you drive ‘customer engagement” so that their “expressions” about your company and products are positive and they convey messages that will prompt others to consider your products over another?

So how do you breakthrough and distinguish your business in this rapidly changing technology and consumer engagement battle? Here are some very helpful tips that will provide you with a foundational approach to mobile e-mail.

Hope you learn a few tips and tricks on how you can be more successful with your mobile e-mail efforts. Thanks again to our friends at www.litmus.com.

Have an awesome weekend.

Webman

Pinterest – Everything you need to know

In our last blog we discussed how Pinterest is changing the game relative to social selling and e-commerce.  Our friends at Hubspot (www.hubspot.com) have put together 10 infographics that illuminate everything possible about Pinterest.  Well maybe not everything, but just about.  Here is a peak at infographic numero uno.

The remaining Pinterest infographics can be found at http://blog.hubspot.com/blog/tabid/6307/bid/33078/10-Pinterest-Infographics-Visual-Explanations-for-a-Visual-Social-Network.aspx

Enjoy the day.

Back with a new blog tomorrow.

Webman

Pinterest Moves Merchandise

In our previous discussions about Pinterest, we discussed why the easy to use site was growing like a weed and attracting new users at an incredible rate.  For a quick refresher, Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections and/or ‘like’ photos. Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing. Pinterest allows its users to share ‘pins’ on both Twitter and Facebook, which allows users to share and interact with a broad community. (Information sourced from Wikipedia)

Here is a brief tutorial to get you started.

Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales, according to Shopify.   Shopify is an e-commerce platform that allows individuals and businesses to create online stores.  They have over 25,000 on-line merchants using their platform.  Nice sample size 🙂

Merchants care about moving product, making money and driving customer loyalty.  They want us to buy stuff.  Pinterest started as a pin board but now many of those pins come with price tags that enable you to click and buy the item you might be pinterested in (See what I did there).  Here are a couple of examples.

So all you have to do is click on the price and you are taken to the site where you can purchase the item.  Do people do this?  You bet they do.  Check this out.

$80 bucks per average order.  More than all of the big players.  Impressive.

The world of e-commerce continues to change.  Check out the rest of the infographic at http://www.shopify.com/blog/6058268-how-pinterest-drives-ecommerce-sales

Enjoy the day.

Webman

Alert the Media!

An all time classic funny movie is Arthur.  The film starred Dudley Moore as the eponymous Arthur Bach, a drunken New York City millionaire who is on the brink of an arranged marriage to a wealthy heiress, but ends up falling for a common working-class girl from Queens.  Hobson, Arthur’s butler was played by Sir John Gielgud.  Throughout the movie, Hobson banters in a great way with Arthur.  Here is one of their classic exchanges:

Arthur: Hobson?
Hobson: Yes.
Arthur: Do you know what I’m going to do?
Hobson: No, I don’t.
Arthur: I’m going to take a bath.
Hobson: I’ll alert the media.
Arthur: [rises] Do you want to run my bath for me?
Hobson: That’s what I live for.

Well how about the media alerting you to great deals available on products that you are interested in purchasing.  Now that would be cool.  Well it is here now.

Digital Folio is a web-wide shopping application that functions as a browser add-on for Firefox and Internet Explorer; it also has mobile and Facebook versions. The application appears as a sidebar within the browser and lets shoppers make shopping lists by simply dragging a product’s link into the sidebar. These shopping lists have real time price updates which can be tracked while shopping.

More interesting is the application’s Price Compare feature. When a listing or product page is visited with Price Compare open (currently only available for Amazon, Best Buy, Sears, Target, and Walmart) it will automatically populate any eligible products into the sidebar and the retailer with the lowest price is highlighted. (This insight was sourced from our friends at www.retailnetgroup.com)

These capabilities are getting better all the time.  More cash in our pockets.  Now that is a good thing 🙂

Webman

Etail – The Revolution #4

Last of a series for this week.  So far we have looked at a number of interesting consumer etail trends plus solutions from eBay, Paypal and Facebook.  Today we will take a look at some other solutions from American Express.

But first, our final song of the week with Revolution in the title:

“Revolution rock, it is a brand new rock – A bad, bad rock, this here revolution rock – Careful how you move, Mac, you dig me in me back – And I’m so pilled up that I rattle – I have got the sharpest knife – So I cut the biggest slice – I have no time to do battle

Everybody smash up your seats – And rock to this brand new beat – This here music mash up the nation – This here music cause a sensation -Tell your ma, tell your pa – Everything’s gonna be all right – Can’t you feel it? – Don’t ignore it – Gonna be alright

Revolution rock, I am in a state of shock – So bad, bad rock, this here revolution rock – Careful how you slide, Clyde, all you did was glide – And you poured your beer in me hat – With my good eye on the beat, living on fixation street – I ain’t got no time for that ‘

Revolution Rock – The Clash

Take a look at what American Express is doing in social, letting cardmembers sync their cards with Foursquare, Twitter and Facebook. When American Express card holders sync their cards with Foursquare, they receive location-based deals and offers directly to their AmEx cards. Those who sync their card with Facebook, as part of the “Link Like Love” program, see deals in their newsfeed on Facebook, based on which companies they talk about and like. Consumers that sync their cards with Twitter, get savings loaded directly to their cards when they tweet using special-offer hashtags. The “Link Like Love” program lets brands and retailers tie sales back to efforts on platforms such as Facebook, Twitter and Foursquare, using the AmEx application programming interface.

Who doesn’t love a good deal? Twitter and American Express have partnered to offer special deals, discounts and coupons in 140-characters or less. If you’re an AMEX customer and a Twitter user, you’ve got $$ savings at your fingertips.

Visit sync.americanexpress.com/twitter to sync your AMEX card with your Twitter account. Then, you just have to tweet merchant-specific hashtags to load up coupon-less deals onto your card, which will become active the next time you shop at that particular merchant.  AMEX cardholders will see the coupon applied as a discount to their statement within days.

American Express® Cardmembers across the country can discover exclusive specials on foursquare. Connect any eligible Amex Card to your foursquare account today for couponless, hassle-free savings. #1 – SYNC: Go to sync.americanexpress.com & securely connect your Card to foursquare to find exclusive Amex specials at foursquare venues.

Amazing stuff.  Enjoy the weekend.

Webman