What I Like About You?

We live in a world that is consumed with collecting personal information about us.  Many companies have compiled profiles on our attitudes, behaviors, shopping habits, viewing habits, financial history, family history and the like.  Some of this information is used in ways that can benefit us, such as targeted promotional offers, loyalty programs, pre-populated shopping lists, preference centers to receive what we want and so on.

As you are aware, the internet and now mobile and social applications have also created a new sea of information about our behaviors; what we read, what we click on, what sites we visit, how we navigate when on these sites, etc.  So what information are these social sites collecting about us.  Well the answer is much more than you think.

Before proceeding with the statistics, here is a great song to start your day.  One of my favorites by The Romantics.

The information below has been sourced from Mashablewww.mashable.com

Some collect information you expressly give them, like your credit card and telephone numbers. Others gather data based on how and where you use their services. This might include anything from device and browser information to location intel. And some of it gets really specific — think about your last search query or ad click. It’s probably all “fair” game.

Depending on the type gathered, social networks use data to enhance location services and target advertising (now you know why that sunglasses website you visited three months ago follows you all over the web). A few social sites even share certain information with marketers and/or third-party partners — in that case, you are responsible for familiarizing yourself with those other companies’ policies as they apply to you and your information.

Here is an excerpt from an infographic put together by Baynotewww.baynote.com.

There is a lot of learning going on about you!

View the complete infographic at http://mashable.com/2012/07/20/social-network-data/

Enjoy the weekend.
Webman

Growth – What is your Metric?

Most of us are focused on professional and personal success.  We set goals, we measure them, we track progress, we modify as required, we drop those that are no longer important and we add new ones based on changing times, conditions and experiences.  What are your metrics for growth?  How do you define growth and success?  What are you focused on?

If you have worked in the corporate world, your professional success in measured in the impact you make on the business, the ratings that you receive in your performance reviews, the raises that come with it, the occasional promotion, the relocation for the next opportunity, considering career moves to other companies to accelerate your growth curve, focusing on what is necessary to get three levels above where you are.  If you work for very competitive companies, it is an up or out mentality, and the under performers get left behind.  So you need to set different goals to make sure that you are competitive – go back to school, take on-line courses, find mentors, get more political, make sure you are standing out from the crowd, being different.

All of these areas are crucial for professional growth in a highly competitive company. Do these things well, kick ass and take names and you will benefit from increases in your income that provides you with the buying powers that you strive for.  You want income growth, you want to demonstrate your success to your peers, your family, your friends.  For those in the corporate world, do you remember the first time you went to your bosses home?  Impressive huh!  I want to live in a place like this.  Or how about when you hopped in their car for a team dinner and you found yourself sitting in that BMW you have been admiring but not yet in position to get,  Hmmmmm.  This is sweet, I need to get one of those.

So many of us really focus on growing our income as a primary measurement of growth and success.  We get that fine home, great car, make some money in the markets, take that fine vacation, send your kids to the best schools, join the country club, you know all of the status symbols that we hold in such high regard.  Hey, when you look good you feel good.

Of course there is a considerable downside to this measurement of growth.  What happens if you don’t get that raise or it is less than anticipated? What happens if you are impacted by a layoff?  What happens if your boss is a real jerk and you flip him or her off by mistake or just when you are bitching about them to a colleague, you turn around and they are standing being you?  Unfortunate, yes.  Just one event, just one disturbance in the force can impact your success.  So if you do not have a straight path to more income have you failed?  Are you still growing?  Are you any good?

But why do we primarily focus on one measure, financial, as a sign of growth? If I get a 10 percent raise next year but eat less healthy food, spend less time with close and extended community, or do more self-serving work, did I really grow? Just because the number is easy to measure, is that all that matters?

Here’s a few other ways to grow besides financial:

– Grow in giving/reduce taking
– Grow in caring for others
– Grow in ‘lifestyle habits’
– Grow in knowledge
– Grow in family/community
– Grow in balance/wisdom
– Grow in joy

What if, at the end of every year, we took stock of ALL of these measures, along with financial? Would that change behavior?

All of these ideas are tough to measure, but you know it when you have it and when you don’t. Conversely, focusing solely on financial growth is actually destructive in the long-run. In the macro, we build a transactional (rather than trust) mindset into the culture. In the micro, as our financial capabilities grow, so do our waistlines/stress levels, our debt averages, and our disconnection from our fellow man.

So what to do?  Here we have a reason to practice focusing on us. Over time, it may become easier to not react to such desires and really begin to act in a way that brings true growth. If that starts to happen in many people at once, you have the start of a movement away from constant, insatiable, unbalanced financial growth. And then! Who knows what will emerge? Start to think about your metrics of kindness, wisdom, health, fun and balance in addition to your financial growth metric.  Your view of life will change and you will be so much happier and better off without that stress 🙂  You can win everyday in so many other ways.

This blog was encouraged by the Daily Good.  www.dailygood.orgCheck it out.

Webman