Tag: Christmas and holiday season

Reclining Shoppers

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With less than three weeks until Christmas, the majority of U.S. consumers (87 percent) plan to avoid crowded stores and malls and plan to cybershop from the comfort and convenience of home, according to a new survey by Verizon. – www.verizon.com

Of these stay-at-home shoppers seeking to check off holiday shopping lists while reducing stress, 21 percent plan to shop online while relaxing on their couch, 8 percent will shop while in bed, and 50 percent will do so while at their home-office desk.

Who is the Borderless Consumer?

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When compared with all consumers, the preferences of digitally-savvy, borderless consumers are somewhat different.  More of them (31 percent) plan to make purchases while on their couch, or in bed (9 percent).  Slightly less (45 percent) will do so from their home-office desk.

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Ho, ho, ho. Enjoy the shopping.

Webman

E-Mail – Master of the Omni-Channel Domain

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Bring out your dead.  In Monty Python‘s classic movie The Holy Grail, it was time to bring out your dead:

Well, for a while industry experts were writing off e-mail as a dead medium.  Not so fast there mate.  The reality is quite a bit different.

  • There are 3.3 billion email accounts (social media – 2.7 billion accounts)
  • Email is the most dominant way of sharing information with more than 100 trillion messages sent a year
  • According to the Direct Marketing Association, firms made an average of $40 for every dollar spent on email marketing in 2011.  This is sure to go up given the impressive results so far this holiday season

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E-Mail – Definitely not dead.  Alive and well.

Webman

Mobile – Muy Importante!

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We often talk about what is happening in mobile.  Well, with the holiday shopping season now in full swing, we will cover some of the more recent trends in mobile shopping and the ever increasing impact of how these little hand held devices are changing everything we know about how people shop.

I found a great new web-site, Quartz, www.qz.com, that covers a variety of interesting topics including mobile.  The facts below were provided in an article by Christopher Mims.  He is the science and technology correspondent for Quartz. He believes that the most interesting things about the universe have yet to be discovered, and that technology is the primary driver of cultural change.

  • 55% of mobile users buy products on their devices, but 80% research purchases on them
  • Less than half of top retailers have a mobile site and app
  • 88% of mobile users engage in some kind of mobile commerce
  • 72% of consumers aged 20-40 in US and UK will use mobile devices to compare prices in-store
  • 48 million US shoppers will use their smartphone as an “on-demand aide-de-camp” in stores
  • $43.4 billion is what US holiday shoppers are expected to spend online this season, up 17% from last year
  • 14% of people with mobile phones have used them to make purchases while drunk
  • 23% of holiday shoppers in the US will spend more online than offline
  • 28% of US adults with a mobile device will use them to shop on Thanksgiving, vs. 16% last year
  • 32% of smartphone owners plan to download a shopping app for the holidays
  • 89% of all website traffic from tablets comes from iPads
  • 61% of all website traffic from smartphones comes from iPhones
  • 1 in 3 US consumers is thinking about buying a tablet computer this holiday season
  • 388 million Chinese access the web through their mobile phone, more than do so via PC
  • There are 260 million mobile connections in Brazil, higher than its population

So are these smart devices that we are using really that important?  You bet!

  • 90% of 18-29 year olds sleep with their smartphones
  • 1 in 3 people would rather give up sex than their phone
  • 95% of people use the phone for something just before going to bed
  • Half of people check their phones immediately if they wake up during the night

The game has changed.  What game are you playing?  If you are a retailer without a mobile strategy, time to make a change and get one.

Webman