Where are people opening their e-mails? This is a critical piece of information for all e-mail marketers today. E-mail access has changed radically over the last couple of years with the rapid emergence of mobile and of course new devices such as the iPad. Well, we have a new number 1 in where people access e-mail. And the winner is:
In a recent study completed by Litmus, www.litmus.com, a leading e-mail testing and marketing analytics company located in Cambridge, MA, the iPhone and the iPad now represent 28% of all opened e-mails. The results of this study were sourced from over 1 billion e-mail opens from Litmus’ global e-mail analytics solution. Take a look:
Even more amazing is that mobile is now the number 1 platform for opening e-mails:
And yes, Apple dominates mobile:
So for all companies using e-mail to drive business and customer satisfaction, what is your responsive design strategy to capitalize on this rapidly changing trend? Your competitors are surely looking at this opportunity with a keen eye.
Thanks to the folks at Litmus for the awesome analysis and infographics.
We have chatted recently about the incredible growth of Draw Something. Viral growth that is just staggering. Here is a quick summary of what has happened at Draw Something. I posted these statistics two weeks ago so I am sure they have gone up.
Some fun facts about Draw Something:
- Launched 7 weeks ago
- 20 million daily active users
- 37 million downloads
- 3 billion drawings since launch
- 1 billion drawings last week
- 2,000 drawings per second
- Number 1 app in 85 countries
Pretty impressive stuff. And now a new player has joined the scene (pun intended). The application is called Doodle.ly – www.doodle.ly. It is only available on the iPad right now but given the huge interest in Draw Something, this will likely be the next destination for the artist inside all of us.
The site, which describes itself as “a social sketchpad for self-expression, creativity and inspiration” lets you create and share your wonderful pieces of art on Twitter and Facebook, as well as on the Doodle.ly site. The cool part about Doodle.ly is that you can run into some amazing artists randomly, so this site is set up just for that.
If you find a piece of art that you like, you can share it on Facebook, Twitter, Google+, Tumblr, or pin it on Pinterest. The Doodle.ly iPad app brings a much better drawing experience, and has the pencil, ballpoint pen, highlighter, marker, and eraser that the site lets you use. You’ll also be able to browse work done by others, which will surely help the network grow once it gets more social features.
Take a look at this doodle. Many artists out there just starting to tap into their creative sides.
Take a look. I am not much of an artist, but always amazed by how creative people can be. The Doodle.ly iPad app takes this to the next level of social engagement. Do you think Facebook will buy them for a billion dollars, like Instagram? Stay tuned.
Smartphones empower us with information, ease of access, games, social interaction and many other opportunities to connect in real time to just about anything that we are interested in. Many of the applications that are available have been created to put us in charge of our lives and to expand the utilization of do-it-yourself tools. For example, your banking application let’s you do just about everything (pay bills, transfer money etc.), Pandora/Spotify let you listen to any genre, artist etc. and PayPal let’s you make payments and transfer money in a more secure way. The headline on all of these applications is that they empower you to do-it-yourself.
Another area where consumers are moving to do-it-yourself is with monitoring our own health. Today, there are over 9,000 mobile health applications available in Apple’s app store. That’s right over 9,000 mobile health applications. These applications are in the areas of cardio-fitness, diets, stress and relaxation and specific men’s and women’s health apps. http://mobihealthnews.com/
As a way of introducing you to these amazing capabilities, here are a couple of examples of some of the current options:
- Jawbone’s Up is a wristband personal tracking device that tracks a user’s moving,eating and sleeping patterns. The device syncs with an iPhone app, and users can set the device to vibrate when they have been inactive for a period, compete against friends and even earn real life rewards for completing activity challenges. http://jawbone.com/up
- The Play It Down app enables users to test their hearing. The app offers several interactive features including ‘The Ear Knob’ that lets friends compare who can hearthe highest frequencies, and ‘The Volume Zone’ which measures sound volume in decibels. http://playitdown.org/
- Withings‘ Blood Pressure Monitor plugs into an iPad, iPhone or iPod Touch and takes the user’s blood pressure. Data can be sent directly to a doctor or published (confidentially) on the Web. http://www.withings.com/en/bloodpressuremonitor
- US automotive company Ford demonstrate three apps offering in-car health monitoring. The sample apps use Ford’s SYNC Applink software to enable drivers to access certain mobile health apps while driving to keep track of chronic conditions such as diabetes, asthma and hay fever. http://corporate.ford.com/news-center/press-releases-detail/pr-ford-and-healthcare-experts-34627
As consumers, we now have the ability to consistently monitor our health, get recommendations for improvement and learn more about how to stay healthy. The above examples are just the tip of the iceberg.
Let me know what you think of this article by commenting below.
Have a great day.