Why Trust is Critical?


“The glue that holds all relationships together – including the relationship between leader and the led is trust, and trust is based on integrity.” – Brian Tracy

It is impossible to have effective and productive working relationships without trust. Trust is critical for every business and for every team.  Today, associates work in teams on a daily basis. They rely on each other to succeed, to meet the ever changing demands of their clients, to leverage each others expertise to solve business problems in real time.  Teamwork involves trust among team members and between management and associates.  Trust is the cornerstone of success.  Without it the team will fail.  When one member of the team undermines trust, it sets the entire team back on it’s heels.

So why is it that team members undermine trust by divulging confidential information?  Why is it that team members, after being told specifically that the conversation they just had was confidential, go running immediately to others to share the information?

Do they not care about the success of the team?  Do they place their own needs above the needs of the team?  Do they believe that there is an “I” in team?  Whatever the reason, the fact remains that this type of behavior negatively impacts the teams ability to win.  Plain and simple.

Webster’s Dictionary defines trust as the “assured reliance on the character, ability, strength, or truth of someone or something.” The key to the survival of a business is trust. Trust is a critical issue in any type of relationship because a relationship without trust is not really a relationship at all.  A team that does not build a trusting relationship is not an effective team. Trust forms the foundation for effective communication, associate retention, motivation, and instills passion and commitment to exceed client expectations.

Trust, honesty, clear goals and collaboration are the keys to success on any team.  Everyone on the team plays a critical role, but these key elements are the foundation that needs to be built upon.  Team building is not always the easiest task to accomplish, but without it there is no Team, only “I’s.”

Webman

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One thought on “Why Trust is Critical?

  1. You’re not gonna ask me to stand behind you and catch you when you fall back are you 🙂

    hmmm, now which RUSH song should I call on….. ah here we go.

    When we lift the covers from our feelings
    We expose our insecure spots
    Trust is just as rare as devotion
    Forgive us our cynical thoughts

    — RUSH, Power Windows, Emotion Detector (1985)

    Like

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