With less than three weeks until Christmas, the majority of U.S. consumers (87 percent) plan to avoid crowded stores and malls and plan to cybershop from the comfort and convenience of home, according to a new survey by Verizon. – www.verizon.com
Of these stay-at-home shoppers seeking to check off holiday shopping lists while reducing stress, 21 percent plan to shop online while relaxing on their couch, 8 percent will shop while in bed, and 50 percent will do so while at their home-office desk.
Who is the Borderless Consumer?
When compared with all consumers, the preferences of digitally-savvy, borderless consumers are somewhat different. More of them (31 percent) plan to make purchases while on their couch, or in bed (9 percent). Slightly less (45 percent) will do so from their home-office desk.
Ho, ho, ho. Enjoy the shopping.
One thought on “Reclining Shoppers”
If 87% of US consumers are going to avoid the crowded stores, then those stores won’t be very crowded! It’s like Yogi Berra said, “No goes there anymore, it’s too crowded.”