E-Mail – Master of the Omni-Channel Domain


Bring out your dead.  In Monty Python‘s classic movie The Holy Grail, it was time to bring out your dead:

Well, for a while industry experts were writing off e-mail as a dead medium.  Not so fast there mate.  The reality is quite a bit different.

  • There are 3.3 billion email accounts (social media – 2.7 billion accounts)
  • Email is the most dominant way of sharing information with more than 100 trillion messages sent a year
  • According to the Direct Marketing Association, firms made an average of $40 for every dollar spent on email marketing in 2011.  This is sure to go up given the impressive results so far this holiday season

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e-mail2

E-Mail – Definitely not dead.  Alive and well.

Webman

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