Bring out your dead. In Monty Python‘s classic movie The Holy Grail, it was time to bring out your dead:
Well, for a while industry experts were writing off e-mail as a dead medium. Not so fast there mate. The reality is quite a bit different.
- There are 3.3 billion email accounts (social media – 2.7 billion accounts)
- Email is the most dominant way of sharing information with more than 100 trillion messages sent a year
- According to the Direct Marketing Association, firms made an average of $40 for every dollar spent on email marketing in 2011. This is sure to go up given the impressive results so far this holiday season
E-Mail – Definitely not dead. Alive and well.