Each month www.trendwatching.com publishes some great information about changing consumer habits around the globe as well as key trends that either have or will impact business. We have incorporated some of their facts in our blog before and will do so again today. Some interesting stuff.
- A survey of US adult smartphone owners found that 63% of female respondents and 73% of male respondents don’t go an hour without checking their phone (Source: Harris Interactive, June 2012).
- Cell phone users between 18 and 24 exchange an average of 109.5 messages on an average day, more than 3,200 per month (Source: Pew Research Centre, September 2012).
- An academic study of Android users’ app-habits revealed that while users spend nearly one hour on their devices a day, the average app session lasted only just over a minute (Source: DFKI, November2011).
And some examples of companies that are changing the game through mobile.
- Peapod – US-based online grocer Peapod.com announced in October 2012 that it was launching over 100 QR-code based ‘virtual stores’ at train stations in major cities including Boston, New York, Washington, D.C. and Chicago. http://www.peapod.com/
- Walmart-owned Mexican supermarket chain Superama has unveiled QR code-enabled kiosks in a selection of shopping centers in Mexico City.
- Jana enables cell phone users in the developing world to participate in market research surveys via SMS. The service is able to reward participants with free airtime, and as a result of partnering with mobile operators, reaches nearly 3.5 billion people in over 100 countries. http://www.jana.com/
Really cool ideas and people are engaged in more and more mobile “minutes”. Thanks again to the folks at Trendwatching.