The New E-Mail Champion


Where are people opening their e-mails?  This is a critical piece of information for all e-mail marketers today.  E-mail access has changed radically over the last couple of years with the rapid emergence of mobile and of course new devices such as the iPad.  Well, we have a new number 1 in where people access e-mail.  And the winner is:

In a recent study completed by Litmus, www.litmus.com, a leading e-mail testing and marketing analytics company located in Cambridge, MA, the iPhone and the iPad now represent 28% of all opened e-mails.  The results of this study were sourced from over 1 billion e-mail opens from Litmus’ global e-mail analytics solution.  Take a look:

Even more amazing is that mobile is now the number 1 platform for opening e-mails:

And yes, Apple dominates mobile:

So for all companies using e-mail to drive business and customer satisfaction, what is your responsive design strategy to capitalize on this rapidly changing trend?  Your competitors are surely looking at this opportunity with a keen eye.

Thanks to the folks at Litmus for the awesome analysis and infographics.

Webman

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