Where are people opening their e-mails? This is a critical piece of information for all e-mail marketers today. E-mail access has changed radically over the last couple of years with the rapid emergence of mobile and of course new devices such as the iPad. Well, we have a new number 1 in where people access e-mail. And the winner is:
In a recent study completed by Litmus, www.litmus.com, a leading e-mail testing and marketing analytics company located in Cambridge, MA, the iPhone and the iPad now represent 28% of all opened e-mails. The results of this study were sourced from over 1 billion e-mail opens from Litmus’ global e-mail analytics solution. Take a look:
Even more amazing is that mobile is now the number 1 platform for opening e-mails:
And yes, Apple dominates mobile:
So for all companies using e-mail to drive business and customer satisfaction, what is your responsive design strategy to capitalize on this rapidly changing trend? Your competitors are surely looking at this opportunity with a keen eye.
Thanks to the folks at Litmus for the awesome analysis and infographics.