Mobile Has Changed Everything for E-Mail


So you are working on your e-mail marketing campaigns and have noticed a seismic shift in where folks are now accessing your incredible content and compelling offers.  People once opened their e-mails primarily on their desktop or laptop computers.  But now new devices such as your smartphone and tablet, primarily the iPad, have become primary access points for e-mail.  Take a look at the following chart:

OK, so now 1/3 of e-mail is opened on a mobile device.  Take a look at the leading e-mail client market share:

So if you are running a small business, what do you need to do:

Thank you to our friends at Milo – www.milo.com and Litmus – www.litmus.com for the awesome infographics.

Webman

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