So you are working on your e-mail marketing campaigns and have noticed a seismic shift in where folks are now accessing your incredible content and compelling offers. People once opened their e-mails primarily on their desktop or laptop computers. But now new devices such as your smartphone and tablet, primarily the iPad, have become primary access points for e-mail. Take a look at the following chart:
OK, so now 1/3 of e-mail is opened on a mobile device. Take a look at the leading e-mail client market share:
So if you are running a small business, what do you need to do:
Thank you to our friends at Milo – www.milo.com and Litmus – www.litmus.com for the awesome infographics.