Month: June 2012

Mobile E-Mail (#2)

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So we learned a bit yesterday about some of the concerns around the rapid shift to mobile e-mail. Challenges across devices and operating systems make deployment more complex for sure. Grabbing the audience by the neck and getting them to respond, reply, engage, like you on Facebook, visit you on Twitter, buy something from you on Pinterest or pass along your offer to a friend that they know is in the market for your product, now this is where it gets really interesting. How do you incent this behavior? How do you drive ‘customer engagement” so that their “expressions” about your company and products are positive and they convey messages that will prompt others to consider your products over another?

So how do you breakthrough and distinguish your business in this rapidly changing technology and consumer engagement battle? Here are some very helpful tips that will provide you with a foundational approach to mobile e-mail.

Hope you learn a few tips and tricks on how you can be more successful with your mobile e-mail efforts. Thanks again to our friends at www.litmus.com.

Have an awesome weekend.

Webman

Mobile E-Mail

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As mentioned yesterday, mobile access to e-mail is exploding, now accounting for nearly 33% of initial e-mail access points. Folks are on-the-go and reading their e-mails within a much different context than reading on their laptop/desktops. Walk around your office and notice how many people are heading to or in meetings with just their mobile device. If they are like me, the amount of time spent looking at an e-mail is getting shorter and shorter, while the volume of e-mails continues to escalate on a daily basis, making the right offer, at the right time to the right person a rapidly changing target.

If you are like me, your e-mail evaluation process has changed from scan, read, delete to scan, delete, read so the need to capture my attention in the headline or in the first line of the e-mail has become even more important as this is all that is visible on the screen. so not only has it become difficult for companies that I have opted into for offers, but for companies that are trying to acquire me as a customer for the first time, they must really capture my attention immediately. If not, delete for them.

One of the challenges for enterprise or company e-mail providers are the variety of capabilities that are available through each of the mobile service/technology providers. This is extremely important to understand as the ability to reach consumers B2C (mostly via the Apple IOS or Google Android platforms) is significantly different that a company that is trying to reach business customers B2B (Many businesses still use Blackberry but not sure for how long). Take a look at the following infographic for the differences across each of these platforms.

So make sure you are taking these platform differences into consideration when planning your campaigns. Thanks again to the folks at Litmus for the cool infographics. www.litmus.com

Have an awesome day.

Webman

Mobile Has Changed Everything for E-Mail

swebmanLeave a comment

So you are working on your e-mail marketing campaigns and have noticed a seismic shift in where folks are now accessing your incredible content and compelling offers.  People once opened their e-mails primarily on their desktop or laptop computers.  But now new devices such as your smartphone and tablet, primarily the iPad, have become primary access points for e-mail.  Take a look at the following chart:

OK, so now 1/3 of e-mail is opened on a mobile device.  Take a look at the leading e-mail client market share:

So if you are running a small business, what do you need to do:

Thank you to our friends at Milo – www.milo.com and Litmus – www.litmus.com for the awesome infographics.

Webman

Your Very Personal Pizza

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As you know, information about you is being collected by many different organizations.  Companies like Acxiom and Experian for example have databases with your name on them and somewhere in the neighborhood of 1,400 attributes, from where you live to your demographic profile, magazines you may read, social sites you visit and so on.  Other companies such as your grocery store are capturing all of your transaction data so they are fully aware of what you purchase, when you purchase it and how much you paid for it.  Medical companies have databases on your health, the types of prescriptions you take etc.  Credit card companies know where you spend your money, on what and when.  Your phone company knows every call and text message you make.  Your smartphone provides many cool applications, most of which are “location based”.  Even your EZ Pass knows where you are, where you are going and where you have been.  Your neighborhood has a rating for crime, sexual predators, school ratings, walkability and many other facts that we find useful when selecting a place to live.  And this is just the tip of the iceberg.

We live in an information society where privacy has nearly been eliminated.  We live in a society where the amount of data being captured about us everyday is just staggering.  We live in a society that has the technology to munge (technology term) all of this data together and create a profile about you so they can “personalize” their experience with you.

Click on this link for a demonstration on what it may be like in the near future when you order a pizza.  Turn up the volume and watch the screen.

http://www.aclu.org/pizza/images/screen.swf

So what do you think?

Please post your comments below for all to see.

Have a great day!

Webman

Music = Productivity

swebman1 Comment

It is amazing how many people at work now listen to their own music during the day.  Walking around the halls, a large majority of knowledge workers have the now famous iPod buds in their ears.  You can also find upgraded headphones from Sennheiser, Bose, Dr. Dre and many others as the headphone business has exploded, with many new providers coming on the scene.  There are also many types of headphones available including in-ear buds, over-ear headphones, wireless, behind the neck and clip on headphones.

Given how ubiquitous ear buds/headphones and listening to your own tuneage have become, the folks at Sonos have put together an interesting infographic about how different job types should listen to different music to improve their productivity during the day.

So to get this party started here are the music genres assessed during this evaluation:

Here are some of the recommendations:

What music are you listening to?  Maybe a change will make a difference!

To view the infographic, please visit this link http://columnfivemedia.com/work-items/sonos-infographic-working-jams-what-music-to-listen-to-on-the-job/

Have a terrific day today.

Webman