In our previous discussions about Pinterest, we discussed why the easy to use site was growing like a weed and attracting new users at an incredible rate. For a quick refresher, Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections and/or ‘like’ photos. Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing. Pinterest allows its users to share ‘pins’ on both Twitter and Facebook, which allows users to share and interact with a broad community. (Information sourced from Wikipedia)
Here is a brief tutorial to get you started.
Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales, according to Shopify. Shopify is an e-commerce platform that allows individuals and businesses to create online stores. They have over 25,000 on-line merchants using their platform. Nice sample size 🙂
Merchants care about moving product, making money and driving customer loyalty. They want us to buy stuff. Pinterest started as a pin board but now many of those pins come with price tags that enable you to click and buy the item you might be pinterested in (See what I did there). Here are a couple of examples.
So all you have to do is click on the price and you are taken to the site where you can purchase the item. Do people do this? You bet they do. Check this out.
$80 bucks per average order. More than all of the big players. Impressive.
The world of e-commerce continues to change. Check out the rest of the infographic at http://www.shopify.com/blog/6058268-how-pinterest-drives-ecommerce-sales
Enjoy the day.
One thought on “Pinterest Moves Merchandise”