Etail – The Revolution #4


Last of a series for this week.  So far we have looked at a number of interesting consumer etail trends plus solutions from eBay, Paypal and Facebook.  Today we will take a look at some other solutions from American Express.

But first, our final song of the week with Revolution in the title:

“Revolution rock, it is a brand new rock – A bad, bad rock, this here revolution rock – Careful how you move, Mac, you dig me in me back – And I’m so pilled up that I rattle – I have got the sharpest knife – So I cut the biggest slice – I have no time to do battle

Everybody smash up your seats – And rock to this brand new beat – This here music mash up the nation – This here music cause a sensation -Tell your ma, tell your pa – Everything’s gonna be all right – Can’t you feel it? – Don’t ignore it – Gonna be alright

Revolution rock, I am in a state of shock – So bad, bad rock, this here revolution rock – Careful how you slide, Clyde, all you did was glide – And you poured your beer in me hat – With my good eye on the beat, living on fixation street – I ain’t got no time for that ‘

Revolution Rock – The Clash

Take a look at what American Express is doing in social, letting cardmembers sync their cards with Foursquare, Twitter and Facebook. When American Express card holders sync their cards with Foursquare, they receive location-based deals and offers directly to their AmEx cards. Those who sync their card with Facebook, as part of the “Link Like Love” program, see deals in their newsfeed on Facebook, based on which companies they talk about and like. Consumers that sync their cards with Twitter, get savings loaded directly to their cards when they tweet using special-offer hashtags. The “Link Like Love” program lets brands and retailers tie sales back to efforts on platforms such as Facebook, Twitter and Foursquare, using the AmEx application programming interface.

Who doesn’t love a good deal? Twitter and American Express have partnered to offer special deals, discounts and coupons in 140-characters or less. If you’re an AMEX customer and a Twitter user, you’ve got $$ savings at your fingertips.

Visit sync.americanexpress.com/twitter to sync your AMEX card with your Twitter account. Then, you just have to tweet merchant-specific hashtags to load up coupon-less deals onto your card, which will become active the next time you shop at that particular merchant.  AMEX cardholders will see the coupon applied as a discount to their statement within days.

American Express® Cardmembers across the country can discover exclusive specials on foursquare. Connect any eligible Amex Card to your foursquare account today for couponless, hassle-free savings. #1 – SYNC: Go to sync.americanexpress.com & securely connect your Card to foursquare to find exclusive Amex specials at foursquare venues.

Amazing stuff.  Enjoy the weekend.

Webman

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