ETail – The Revolution #1

Starting the day with a little Beatles tuneage 🙂

“You say you want a revolution – Well, you know – We all want to change the world – You tell me that it’s evolution – Well, you know – We all want to change the world – But when you talk about destruction – Don’t you know that you can count me out – Don’t you know it’s gonna be all right  all right, all right

You say you got a real solution – Well, you know – We’d all love to see the plan – You ask me for a contribution – Well, you know
We’re doing what we can – But when you want money – for people with minds that hate – All I can tell is brother you have to wait
Don’t you know it’s gonna be all right – all right, all right”

Revolution – The Beatles

The revolution in retail or etail is upon us.  Exactly as predicted by e-gurus 15 years ago, e-commerce is hotter than ever. Whether in mature markets, where consumer spending is shifting online, or in growth markets where rapid urbanization and increasing
(mobile) internet penetration are unlocking new shopping habits, shoppers are ‘e-commercing’ it up. Now, consumers’ current ‘online’ experiences are of course fundamentally different to those during the early dotcom boom: e-commerce is no longer
just about choice, price, convenience, reviews and ratings, but also about everything that consumers look for in any purchase.

Here are some awesome growth statistics from our friends at

  • US e-commerce sales will grow 62% by 2016, to USD 327 billion (Source:Forrester, February 2012).
  • European e-commerce sales will grow by 78% by 2016, to USD 230 billion(Source: Forrester, February 2012).
  • Brazilian e-commerce sales will grow 21.9% in 2012 to USD 18.7 billion(Source: eMarketer, January 2012).
  • Chinese e-commerce sales were CNY 780 billion (USD 124 billion) in 2011,an increase of 66% from 2010. E-commerce is expected to rise from 3% of consumption to 7% by 2015 (Source: IDC, March 2012).
  • India’s e-commerce market is expected to grow to USD 70 billion by 2020,from just USD 600 million in 2011 (Source: Technopak Advisors, February2012).
  • Indonesian e-commerce sales are forecast to grow from USD 120 million in 2010 to USD 650 million by 2015 (Source: Frost & Sullivan, February 2012).

More to come this week on some of the company’s and applications that are changing the rules.


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