Pinterest – Everything you need to know

In our last blog we discussed how Pinterest is changing the game relative to social selling and e-commerce.  Our friends at Hubspot (www.hubspot.com) have put together 10 infographics that illuminate everything possible about Pinterest.  Well maybe not everything, but just about.  Here is a peak at infographic numero uno.

The remaining Pinterest infographics can be found at http://blog.hubspot.com/blog/tabid/6307/bid/33078/10-Pinterest-Infographics-Visual-Explanations-for-a-Visual-Social-Network.aspx

Enjoy the day.

Back with a new blog tomorrow.

Webman

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Pinterest Moves Merchandise

In our previous discussions about Pinterest, we discussed why the easy to use site was growing like a weed and attracting new users at an incredible rate.  For a quick refresher, Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections and/or ‘like’ photos. Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing. Pinterest allows its users to share ‘pins’ on both Twitter and Facebook, which allows users to share and interact with a broad community. (Information sourced from Wikipedia)

Here is a brief tutorial to get you started.

Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales, according to Shopify.   Shopify is an e-commerce platform that allows individuals and businesses to create online stores.  They have over 25,000 on-line merchants using their platform.  Nice sample size 🙂

Merchants care about moving product, making money and driving customer loyalty.  They want us to buy stuff.  Pinterest started as a pin board but now many of those pins come with price tags that enable you to click and buy the item you might be pinterested in (See what I did there).  Here are a couple of examples.

So all you have to do is click on the price and you are taken to the site where you can purchase the item.  Do people do this?  You bet they do.  Check this out.

$80 bucks per average order.  More than all of the big players.  Impressive.

The world of e-commerce continues to change.  Check out the rest of the infographic at http://www.shopify.com/blog/6058268-how-pinterest-drives-ecommerce-sales

Enjoy the day.

Webman

Call Me Maybe – Goes Viral

A little fun for your Monday morning.

Call Me Maybe” is a song by Canadian singer-songwriter Carly Rae Jepsen, taken from her first EP, Curiosity (2012).  After pop singers Justin Bieber and Selena Gomez tweeted about the song, Jepsen gained international attention and got signed to Schoolboy Records, releasing her single in the United States through the label. “Call Me Maybe” is an upbeat pop track that draws influences from dance-pop and disco. Lyrically, the track alludes to the inconvenience that a love at first sight brings to a girl who hopes for a call back from a crush.

With You Tube anyone can make their own video and hope for it to go viral.  Well the Harvard Baseball team has done just that.  On a road trip to play an away game, the Harvard boys had a little fun and recorded their version of “Call Me Maybe”.  They have had over 8 million views.  Well done Harvard!

Enjoy the video and the day.

Webman

Looking for Feedback

Going out to have a drink with a friend or family member, always an enjoyable time.  Meeting friends at a pub for dinner, some music, a good laugh, awesome.  But how would you feel if you were being recorded without your knowledge and that advancing facial recognition software could identify you without your permission?

So here is the situation – You and a friend walk into a neighborhood bar, order a cocktail, and, unbeknownst to you both, a camera above is scanning your faces to determine your age and gender. Your details are then combined with data on other bar patrons and then made available via a mobile application for users trolling for a good-time venue with the right genetic make-up.

This is not science fiction.  It is real and it has just been rolled out in San Francisco.  The name of the company is SceneTap http://www.scenetap.com/

SceneTap is a maker of cameras that pick up on facial characteristics to determine a person’s approximate age and gender. The company works with venues to install these cameras and track customers. It also makes web and mobile applications that allow random observers to find out, in real-time, the male-to-female ratio, crowd size, and average age of a bar’s patrons. And there is no way to avoid it if you are there.

Launched in Chicago last July, SceneTap is now live in seven markets, including San Francisco and Austin, and has tracked more than 8.5 million people at 400 partner venues. Bamboo Hut, Bar None, milk bar, The Abassador, Fluid Ultra Lounge and 20 other San Francisco locations now have the i-spy cameras in place.

SceneTap promises that all data is collected anonymously and that nothing is recorded or stored. For nightlife-lovers, it’s a fail-proof way to get a preview of a bar or club. Venues can offer specials, and are given tools to measure the effectiveness of their campaigns. Marketing measurement at its finest.

Is this over the line for you?  We all know that privacy went out the window a long time ago, but now this?

In the case of Foursquare, for example, the consumer is in charge.  You decide whether you want to share this information or not. With SceneTap, the consumer has no say in the matter. Walk into one of these bars and you’re being digitally sized up — and there’s nothing you can do about it. What happens when they start to capture additional personal information such as height, weight, ethnicity, or wealth?

Let me know what you think by posting below.

Webman

Alert the Media!

An all time classic funny movie is Arthur.  The film starred Dudley Moore as the eponymous Arthur Bach, a drunken New York City millionaire who is on the brink of an arranged marriage to a wealthy heiress, but ends up falling for a common working-class girl from Queens.  Hobson, Arthur’s butler was played by Sir John Gielgud.  Throughout the movie, Hobson banters in a great way with Arthur.  Here is one of their classic exchanges:

Arthur: Hobson?
Hobson: Yes.
Arthur: Do you know what I’m going to do?
Hobson: No, I don’t.
Arthur: I’m going to take a bath.
Hobson: I’ll alert the media.
Arthur: [rises] Do you want to run my bath for me?
Hobson: That’s what I live for.

Well how about the media alerting you to great deals available on products that you are interested in purchasing.  Now that would be cool.  Well it is here now.

Digital Folio is a web-wide shopping application that functions as a browser add-on for Firefox and Internet Explorer; it also has mobile and Facebook versions. The application appears as a sidebar within the browser and lets shoppers make shopping lists by simply dragging a product’s link into the sidebar. These shopping lists have real time price updates which can be tracked while shopping.

More interesting is the application’s Price Compare feature. When a listing or product page is visited with Price Compare open (currently only available for Amazon, Best Buy, Sears, Target, and Walmart) it will automatically populate any eligible products into the sidebar and the retailer with the lowest price is highlighted. (This insight was sourced from our friends at www.retailnetgroup.com)

These capabilities are getting better all the time.  More cash in our pockets.  Now that is a good thing 🙂

Webman

Get the Best Price on Groceries!

When it comes to getting the best price, consumers have never had it better.  Technology has enabled so many comparison sites, applications and the like that the consumer can always find a better price.

In the UK, grocery shopping has escalated to an unprecedented level of price comparison shoppingmySupermarket allows you to compare prices across the largest Grocery and Health & Beauty stores in the UK. You’re guaranteed to find the best prices,  all the offers and the best value.

They offer 3 types of shop: Groceries, Health & Beauty and Wine. All you have to do is select your favorite retailer – Tesco (http://tesco.mysupermarket.co.uk/), Sainsburys (http://sainsburys.mysupermarket.co.uk/), Asda (http://asda.mysupermarket.co.uk/),  Waitrose, Ocado, Boots, Superdrug, Virgin Wines or Majestic and start shopping!

It’s up to you how you use the site: You can order your basket online, print your basket as a shopping list and take it with you to your local supermarket or simply just compare different supermarket prices online.

Unit pricing is available on all products, and once a product is added to the basket the user will be prompted to Swap & Save–two smaller bottles that are on sale for less than a bigger bottle which is typically cheaper, for example. While the shopper initially chooses a retailer, a running tally of their basket at the other major grocers is always visible on the right of the site. If the basket is cheaper at another retailer, it can be transferred with one click. Once shopping is complete, users can checkout at their chosen retailer by putting in their account information.  Pricing information and inventory are updated daily according to your local stores.

We compare prices regularly because we are very frugal shoppers, always looking for the best deal and we have technology that enables these comparisons in real time.  It is just inevitable that this capability will be available in the US shortly.  Can’t wait 🙂

More ways to save your money in our next post.  Stay tuned.

Webman

Why I Love Fantasy Baseball!

I have played fantasy baseball for many years.  For those that may not be aware of what fantasy baseball is, here is the definition from Wikipedia:

Fantasy baseball is a game where participants manage an imaginary roster of real Major League baseball players. The participants compete against one another using those players’ real life statistics to score points. It can be very time-intensive due to the 162-game season of the MLB and the inconsistency of players.  So you are a real team manager, able to make all of the rosters moves you want, make trades, bench players etc.  In our league, we set our rosters only once per week, on Sunday, and hope that no one gets hurt on a Monday as you cannot adjust your roster until the next week.  Those of us participate because:

  • We love baseball
  • We like the camaraderie
  • It keeps us up to speed with all of baseball and not just your favorite teams
  • We love talking smack

Every league has a chat board where the managers discuss everything from how their teams are doing, pumping up their players in an effort to trade them, sharing the most mundane of baseball facts and statistics and my favorite part, poking a little fun at the other managers.

This season has already seen some incredible posts so I wanted to share with you the one thread that still has me laughing out loud.  It is between three managers – Who Ate My Cheese, Lost on the Beach and MDC or Musique Du Chin.  (Chin music of course.  I did not originate this name but after the statute of limitations was up, borrowed the name for my team).  Here comes the thread – I am still laughing out loud about it – Chinteresting 🙂

CHEESE – I came across this story today on MSN, and I thought it had a hint of MDC in it.

http://todayhealth.today.msnbc.msn.com/_news/2012/04/16/11188357-for-cosmetic-surgery-chins-are-the-new-breasts-chinplants-on-the-rise?lite – I for one will refuse a chinplant, however will enjoy a cheeseplant, which is better than a face plant.

LOST – For the record, The Arena Baseball League has a very strict policy against Performance Enhancing Chins (PECs). We have received some information regarding MDC’s off season trip to the Dominican Republic and we are vigorously investigating the matter to see if there is any impropriety. There have been some strong concerns about this recent photo of the Chin in his team’s media guide:

A younger version of the Webman! Oh that Chin 🙂

LOST – I can’t stop laughing. I think I just spit coffee out my nose. Maybe my favorite post ever!

CHEESE – He could bunt with that chin. Unfair advantage. Point deduction demanded. Ohh the Chinsanity.

MDC – Now that is one of the funniest things I have ever seen. I will need to check Ancestry.com to see if I am related to Bill Cowher, best chin of all time.

So there you have it.  This is my main reason for playing fantasy baseball.  These guys are just flat out funny.

Webman