Goin’ Mobile – Part 2


As we all know, the spike in smartphone adoption is changing the way users interact with their mobile devices. We use the phone but that has become secondary to all of the other capabilities these amazing little devices have.  With penetration rates continuing to climb, more and more people interact with their smartphones as the first access point to information, e-mail etc. because it happens in real-time and provides both valuable utility, such as directions, prices, and reviews as well as breaking news and information.

How many times do you look at your smartphone everyday?  Most people look at their phone about 150 times a day, (that’s roughly once every 6.5 minutes), according to Qualcomm CEO, Paul Jacobs. Those glances are to check incoming e-mail and text messages, but also to browse the mobile web.

So what is really going on here.  We are at the forefront of a social behavior change phenomenon.  How we communicate with friends and family, how we shop, how much time we spend, how many devices are being replaced by one, shop, how marketers communicate with us, how a marketer measures their advertising spending, how breaking news is distributed and so on.  We have all been empowered by these amazing devices.

Check out these fun facts:

The end of the desktop?

Looks like we are now multi-tasking all the time:

With just an iPhone we can replace many devices and save big bucks:

We don’t need all these stinking devices!

Enjoy the weekend.

Webman

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