The Social Party


We hear a lot about social media these days.   It has now become fully woven into the fabric of our society.  People use it to post something they like, breaking news, share an opinion, post pictures, lifelines and of course video.  Businesses use it to promote their products, to improve their customer service, to “crowdsource” product development, to run sweepstakes and to create a direct line of communication to their customers.  Politicians use it to raise money, tell you about why they are the best candidate, why you should vote for them or identify the location of their next rally or speaking engagement.  Job seekers use it to network, identify who might be connected to their target companies and to manage their professional brand.  When you watch a traditional newscast on TV, they now have segments about what Mary from New Hampshire tweeted or what was trending on Facebook.  Think about how pervasive this really has become.

This social stuff has really become a part of our every day life.  Hey, not that you were not social creatures before, but what has changed is the shear scale of your social networks.  Friends from the neighborhood, school, business, your gym, your kids sports teams, neighbors, folks that you don’t know at all.  Whenever you engage in social media you are broadcasting.  You are your own television network, radio station, website, billboard and e-mail.  You could name your channel WARMY (For my man Armand), WPUP (For the Pup), WMAY (For the Maysek’s); you get it.

Here are some interesting fun facts from Hubspot (www.hubspot.com) showing some interesting changes in our behavior – Folks are spending 7 hours and 46 minutes on average per month on Facebook.

Anyone remember My Space?

Looks like men can tweet and watch TV!  (They are probably eating as well – Can you say multi-tasking?)

We are very social creatures and we are becoming more social.  Where does anyone find the time?

Have a great day.

Webman

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