Over the last year I used a tablet (An iPad to be exact). Headline for you – Just go get one. Don’t ask, don’t wait, don’t question the price, just look for the one you like and go get it. “It is so choice. If you have the means, I highly recommend picking one up.” – Ferris Bueller (He is becoming a regular here) – Maybe it is time for a Matthew Broderick guest blog!
Well, as you may know, the Apple iPad has done quite well. HP, not so much. Other Android devices; a distant second even if you added their market share together. And then we have the new entrant, the Kindle Fire. An excellent, lower priced alternative from Amazon that has sold approximately 6 million units in its first quarter of release. Impressive indeed!
Here is what the iPad sales have been – Not bad for a product that many experts said no one needed 🙂
Well we are merely at the tip of the iceberg relative to the penetration rate of tablet devices. We are rapidly moving into the post PC area (Will any Windows user miss Ctrl+Alt+Del – Not this user). According to new data from NPD, tablet PC shipments are expected to grow from 72.7 million units in 2011 to 383.3 million units by 2017. For comparison purposes, worldwide PC shipments for 2011were 352.8 million, after seeing a 6% decline in Q4.
While those numbers are remarkable enough on their own, what’s really interesting is where much of the growth will come from: the emerging market. Emerging markets are expected to account for up to 46% of worldwide shipments by 2017, up from the 36% share in 2011.
China and the Asia Pacific regions are leading in terms of tablet penetration rates in emerging markets at present, but Brazil, India, Russia and other countries are also becoming bigger forces, says NPD. And the key to unlocking this growth comes low-power processors and tablets with price points under $100.
So if you are holding out, join the club and get a tablet. It is only a matter of time anyway. For more details please visit www.npd.com.
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