Is Your Business Mobile? Part 2


Smart devices are taking over!  Get used to it.  What are doing about it?

Comscore, a leader in measuring the digital world, www.comscore.com, recently released a mobile usage study stating that 7% of all U.S digital traffic is now coming from smart phones and tablets.  This is just an amazing transformation for connecting with your customers.

What is driving this growth?

  • Increased WiFi availability
  • ½ of the U.S. mobile population uses mobile media (Defined as those that browse the mobile web, access applications or download content)
  • iPads dominate among tablets in driving digital traffic – iPads delivered 97.2% of tablet traffic. WOW!
  • 50% of users made a purchase on their tablets
  • Tablets are social devices

Consumers use their mobile devices to find local deals.  Mobile consumers are willing to share their location in exchange for real-time offers.  66% are willing to share their information in exchange for coupons, 55% for loyalty rewards and 37% for exclusive sales.

If you want to reach your customers and prospects in the future, mobile will be critical to your success.

Press release link:

http://www.comscore.com/Press_Events/Press_Releases/2011/10/Smartphones
_and_Tablets_Drive_Nearly_7_Percent_of_Total_U.S._Digital_Traffic

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