Monthly Archives: December 2012
Great new stuff from Return Path on mobile open rates and what is happening around the globe.
Return Path is the worldwide leader in email intelligence. Their solutions utilize the world’s most comprehensive set of data to maximize the performance and accountability of email, build trust across the entire email ecosystem and protect users from spam and other abuse.
In their most recent study, mobile continues to extend its lead on open rates.
But behavior by country differs considerably. North America leads in mobile opens:
And Apple’s IOS is by far the dominant operating system for mobile opens.
For more information check out the infographic:
- Microsoft – It launched Windows Phone in 2010, and tablet-friendly Windows 8 this year. It is experienced in building developer communities. However, Windows Phone has so far only managed a paltry 3 percent platform market share.
- Amazon - A smartphone would be a natural extension of Amazon’s distribution empire, and its Kindle Fire tablet play. Amazon has 106 million unique visitors accessing its sites, many of them with credit cards on file.
- Samsung – Its dependency on Android may become a liability and push the South Korean manufacturer into the platform business. Samsung’s strength is its hardware sales prowess — Samsung shipped over 56 million smartphones in the third quarter of 2012.
Blackberry? Dead. Check out John Belushi and insert Blackberry for Niedermeyer.
With less than three weeks until Christmas, the majority of U.S. consumers (87 percent) plan to avoid crowded stores and malls and plan to cybershop from the comfort and convenience of home, according to a new survey by Verizon. – www.verizon.com
Of these stay-at-home shoppers seeking to check off holiday shopping lists while reducing stress, 21 percent plan to shop online while relaxing on their couch, 8 percent will shop while in bed, and 50 percent will do so while at their home-office desk.
Who is the Borderless Consumer?
When compared with all consumers, the preferences of digitally-savvy, borderless consumers are somewhat different. More of them (31 percent) plan to make purchases while on their couch, or in bed (9 percent). Slightly less (45 percent) will do so from their home-office desk.
Ho, ho, ho. Enjoy the shopping.